Category: Bing Search

There is a big debate in the SEO community on the topic of schema markup and LLMs. Do LLMs like Microsoft Bing’s Copilot, Google’s Gemini, OpenAI’s ChatGPT, Perplexity and others use schema markup and structured data in any way. Fabrice Canel, Princip…

Microsoft Bing’s shopping carousel results have a “buy now” button that now links directly to the checkout page of the merchant. So when you click on buy now, it adds that item directly to the cart of the merchant’s website.

Microsoft is testing a new Copilot answer interface and layout in the Bing Search results. Instead of the grid/block design, Microsoft is testing a more bullet point design, and when you hover over each answer, you get the sources overlay.

Microsoft Bing Search’s Copilot Answers now can show maps and local results, including local ads. The AI answer has a map on the left side and then on the right side it has local organic and paid listings with the company name, address, phone, website…

Microsoft is testing outlining the individual search result snippets within Bing Search. So when you look at a snippet, it has this outline around it, and then when you hover your cursor over it, it highlights more.

Microsoft is now showing the sources it used to generate its AI-based “from sources across the web” section in Bing Search. If you click on the little i icon, Bing will show you where it pulled the list together from.

Microsoft is testing another user interface and experience for the links they show within its AI Answers, the Copilot responses. These links show with a hyperlink icon and the domain name spelled out, and then when you mouse over it, it has a carousel …

Microsoft seems to be testing a more fully AI-powered search engine, which may be named Copilot Search. Copilot is the name of Microsoft’s AI features, formerly known as Bing Chat.

Microsoft is at it again with its search engine – Bing. Previously, when you searched for Google, they tricked you to think you were searching Bing and then hide Google completely from its search results. Now when you search for Chrome, Gemini, Grok or…

Microsoft has this new style for some of the Bing Search Copilot answers. They can show a card or box that has a tabbed carousel where you can swipe through different sections of an article to get different categories of answers for the topic.

Microsoft is testing adding a new box to the knowledge panels within Bing that show related searches. This is obviously to encourage searches to do more queries, to generate more ads and more revenue. Or maybe to help searchers find a more diverse set…

Microsoft seems to be testing dropping the AI labels and other interaction features from the Bing Search AI Answers. Or maybe, Bing dropped its AI Answers for normal featured snippets – although, I doubt that.

Microsoft reported its second quarter 2025 earnings and it showed that its search and advertising revenue was up 21%. The previous quarter it was up 18%, then 19% but before than it was 12% and 8% – so things are looking more positive.

Microsoft Bing is testing placing the sources section of its AI Answers in a carousel view, instead of a list view. This let’s you scroll through the sources as opposed to just seeing them below in a list view.

Microsoft is testing a new local pack design and layout for Bing Search local pack results. Bing is placing these blue boxes, either below the map, to the right side, including different numbered variations.

Microsoft is testing a new search filter menu option that lets you filter by real estate results. This shows up in the normal search menu below the search box.

Recently we saw Microsoft tricking searchers to thinking they were searching in Google and not on Bing.

Microsoft is testing a new search setting named Adaptive Zoom. I am not exactly sure what it does, I tried to toggle it on and off and see how clicking on results or links or pagination changes but I don’t see any changes. So I am missing something here.

Microsoft is testing an updated Bing Search AI answer box powered by Copilot is testing an updated interface, that seems to promote links to publishers more. The links are more publisher-friendly, including showing the full domain name of the publishe…

About a month ago, a reader sent me a screenshot of Bing showing this weird search box on its page after you search for Google. I thought it was some weird Microsoft Rewards promotion and took it at that and moved on. I was wrong, tons of publications …