Category: Google Search Engine Optimization

Google’s John Mueller was asked about thin content issues on the last webmaster hangout and John explained this generally applies to the site as a while and not a page by page basis. So it seems a site in general can be labeled as having thin content …

Google’s John Mueller was asked if it matters if your publish content written by outsourced resources versus in-house resources. John said it does not matter, Google does not differentiate between outsourced content versus in-house content. For Google…

Google Search Console can pick up external links to brand new web sites (if there are links pointing to them) within 7 to 10 days, according to Google’s John Mueller. Guess what, I verified it and Google Search Console confirmed spotting the first lin…

Welcome to April, the real April, not April 1st, and with that, I have the monthly Google webmaster report for you all. This is a big one, so get comfy and start reading. We had the product reviews update start rolling out, we had the page experience …

You have all seen them, these country/language switcher menus at the top of the page that let you flip the language and region of the page to be more localized to your taste. But when is it all just too much and not going to help you with Google Searc…

For decades now, many SEOs have disagreed with Googlers about how to do SEO and how to rank sites well in Google Search. Some of those who disagree feel Google is either lying to the industry, some feel those Googlers don’t know the answer and some fe…

Google’s John Mueller responded to a complaint that Google’s search algorithms around crawling and indexing are being lazy. John said on Twitter “algorithms like those used for crawling & indexing don’t take time off to play pool or to drink more coffee; they’re always working.”

Google announced that now the Search Console connector for Google Data Studio can now bring in traffic data for Google Discover and Google News. This means you can do more mashing up of your data, directly in Google Data Studio specifically with those…

Google’s John Mueller said again on Twitter that you should only keep old URLs that have been redirected elsewhere in your XML sitemap file temporarily and not long term. John has said this a few times before – but now John is saying keep them there f…

Google has launched a new Trusted Store badge for merchants who have an excellent Google Shopping experience scorecard score. Google also launched a new set of Google Merchant Center insights reports.

Google today has rolled out more specific, descriptive and contextually helpful names for the structured data error reporting it shows in Google Search Console rich result status reports, the Google Search Console URL inspection tool and Rich Results …

Google has announced this morning that on April 26, 2022 it will be killing off the URL parameter tool under the legacy Google Search Console. This is a bit of a surprise being that Google did say it was planning on vastly improving it but some Google…

Google is testing displaying a badge or icon or label that demonstrates if a product you are looking at is a low price or not. So if your product sells well below other products in that product category, Google might tell you with this new label.
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Google’s Martin Splitt, Gary Illyes, and Lizzi Sassman sat together on the latest Search Off the Record to talk about de-SEOing – what we would probably call over-optimization strategies. It is an interesting listen to, stuff you probably heard before …

Google posted a notice that it will now show warnings in the Google Search Console rich results report for when your structured data does not define the location for an event. Google said it will “start enforcing location requirements for events.”
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We know that links pointing to pages that do not exist, that 404 or some soft 404, are links that are not counted by Google – that is not new. But John Mueller of Google spoke about how sometimes you can redirect old 404 pages and that link may pass …

Back in 2016, we covered how Google’s John Mueller said product pricing is not a web search ranking factor. Well, the same is true in 2022, six-years later. But this time, Danny Sullivan of Google explained why it is not a ranking factor.

Malte Ubl just left google a couple of weeks ago after being with the search company for 11 years. He came back onto Twitter to ask some very specific SEO advice from his former Google colleague, John Mueller. The funny thing is, Malte was the lead G…

Google’s John Mueller said that the search company did look into what it could do to incentivize sites to be more eco-friendly. He said they looked into a ranking boost of some sorts for sites that are friendly to the environment but it was tricky, he …

John Mueller of Google wrote a very detailed and honest explanation on why Google (and third party SEO tools) do not crawl and index every URL or link on the web. He explained that crawling is not objective, it is expensive, it can be inefficient, the…