Category: Google Search Engine Optimization

Google’s Danny Sullivan and John Mueller spoke on the Search Off the Record podcast about whether hiring an AEO/GEO or buying an AI-optimization tool is any different than hiring an SEO or buying an SEO tool. In short, the advice is the same – both Go…

Google’s Danny Sullivan said on the Search Off the Record podcast that was published yesterday that Google does not want you to turn your content into bite-sized chunks to rank well in LLMs. He said, “we don’t want you to do that” and he even spoke to…

John Mueller, a Google Search Analyst, responded to a question on Reddit named Is SEO still enough, or do we need to start thinking about GEO too? In short, John said you should look at the “full picture, and prioritize accordingly.”

Google will update how it handles multi-channel products, products sold both online and locally in the store, to help with managing inventory. Google emailed merchants that this applies to and the changes go into effect this March.

Last November, Google announced it was dropping support for a number of structured data types and search features. One of those was practice problem structured data types, and now, Google has removed the help documentation along with it.

It is January 2026, and it is now time for the monthly Google Webmaster report, where I recap the most important Google organic stories of the past month. Obviously, the Google December 2025 core update was the big one, it ran for 18 days and it reall…

Google Search Console’s link report seems to be either missing data or is now showing fewer links. I suspect it is a bug but I also don’t think Google spends too much time monitoring this report within Search Console.

Now that the December 2025 core update is officially done, some are looking at the damage it caused. A number of very visible news publishers saw some significant declines in Google Search visibility with this latest core update.

Google has been saying that 404 error codes are a normal part of the web, that 404s are not a low quality signal and that they don’t use up your crawl budget. Now, John Mueller of Google explained why 404s don’t matter for SEO.

John Mueller, who works on the Google Search team, responded to a question that asks, “Does extensive Schema markup actually help Large Language Models (LLMs) understand your entity better, or is it just for Google Rich Snippets?” He responded to the …

Google’s John Mueller posted one of his one-liners, where he called some forms of SEO content as “digital mulch.” He wrote, “And let’s be honest'”most of that SEO content is just digital mulch. (…) If your blog exists solely to rank, it’s living on …

Google’s John Mueller questioned the need for all websites to use ccTLDs, different domain names, to take their websites international. He said on Reddit, “you both make things harder on yourself, but you also make it harder for search engines to under…

Google’s John Mueller said on Reddit that when picking a site name, make sure to pick something that you can reasonably expect to rank for. In short, don’t go online and complain that your site is named Best SEO blog and you don’t rank in the number o…

Every year, for the past 18 or so years, Google’s John Mueller has been working on Christmas to provide support to those who need help with their Google Search ranking and SEO concerns. This year is no different; John Mueller has responded to several …

Google updated its JavaScript SEO documentation for the third time this week, this time to say that “while pages with a 200 HTTP status code are sent to rendering, this might not be the case for pages with a non-200 HTTP status code.”

John Mueller from Google had Danny Sullivan from Google on the Search Off the Record podcast to talk about “Thoughts on SEO & SEO for AI.” In short, they both said SEO for AI is the same as SEO for traditional search but then they got into it.

Google updated its JavaScript SEO best practices document with a new section on how to set the canonial URL when using JavaScript. Google wrote, “The best way to set the canonical URL is to use HTML, but if you have to use JavaScript, make sure that yo…

After almost a month delay with the page indexing report within Google Search Console, the report is now back to its normal timeframe. This morning it was reading that the last updated date was November 21st. Now, it is reading December 14th, which i…

Nick Fox is the SVP of Knowledge and Information at Google was interviewed again on the AI Inside channel by Jason Howel and Jeff Jarvin. He said a lot of interesting things but said no, Google won’t be offering standarized licensing deals for all publ…

Google updated its JavaScript SEO documentation to warn against using a noindex tag in the original page code on JavaScript pages. Google wrote, “if you do want the page indexed, don’t use a noindex tag in the original page code.”