Category: Google Search Engine Optimization

One of the few sessions at Google I/O on Google Search was presented by John Mueller, who you all know, and also Dikla Cohen, a Technical Solutions Consultant at Google. This covers some of the more basics around Google Search Console, some of the new…

The other day, I spotted a conversation with Victor Pan, the head of Technical SEO at HubSpot and Danny Sullivan, the Search liaison at Google about how HubSpot’s home page is not the number one listing in Google Search for a query on HubSpot.

We know that Google will stop collecting data within Google Search Console when a site is not verified or removes its verification. But did you know if you do not use Search Console, you verify it but never go in to look at the reports, Google may stop…

Google has added a new page to its search developer documents for Education Q&A structured data. It seems similar to the Google Q&A structured data, do you remember when Google added the STEM-education related guidelines to that page?

Google’s John Mueller was asked if Google allows for FAQ schema markup and structured data that appears in different sections of a blog post and that are not formatted as a traditional FAQ list. The answer, John gave was yes, assuming the FAQs are visi…

There has been a lot of talk about the Google product reviews update and what content ranks well and what content does not rank as well since these updates. Alan Kent from Google offered a nice line on what content stands out for the product reviews u…

Google has added a new help document for the use valid page metadata and also added a new section to the title link help document with troubleshooting. These additions were made this morning, May 10, 2022.

Google’s John Mueller talked about how Google may perceive the practice of using your own content you already wrote on one site, and then copying it over to another site or two, with some tweaks to fit that site. Is this considered plagiarizing conten…

Google Search Console’s crawl stats report has a data gap, a missing day, of metrics again. This has happened numerous times, often this is fixed by itself after a few days. So I would check back in a few days – I doubt Google is missing data, it just …

Google announced on August 6, 2022 it will no longer support some of the video and image sitemap extension tags. These specifically impact the caption, geo_location, title and license tags or attributes within image sitemaps and category, player_loc[@a…

Yesterday afternoon Moz’s home page was removed from the Google Search results after Google processed a fraudulent (or mistaken) DMCA takedown request. Moz is now back, within 12 hours from when Google learned about the issue – but there is no respons…

There is some speculation, and for good reason, that Google is showing more short videos over showing web stories in Google mobile search. Glenn Gabe and Brodie Clark both noticed this trend and the two of them follow web stories closer than almost any…

As you know, last week, on April 26th, Google disabled the URL parameter tool within Google Search Console and stopped respecting any of the rules added to that tool. Some are asking if the recent crawl spikes they saw with Googlebot was related to thi…

Google’s John Mueller was asked if you could use hashtags in meta descriptions? He responded on Twitter saying #sure. But the bigger question is, should you use hashtags in meta descriptions?

Google’s John Mueller said there has been a change to the SEO office-hours format he hosts often on Google Meet and YouTube. The change is that Google will only record and post the video of questions submitted ahead of time, live questions will not be …

It is not too uncommon to see app developers, before the app is launched, to launch a blog on the home page of the app’s domain name. This is done to gain traction on the domain name before the official app is actually live. But will moving the blog …

We know that sometimes Google can be triggered to treat your pages as a soft 404, essentially Google thinks that page should be 404ed and thus removed from the search results. So one SEO asked if he should avoid naming his new product or service with …

In Google Search Console, you can use the URL Inspection Tool to test how Google sees a URL in its index versus in real time by using the live test button. Jamie Indigo asked on Twitter how long does that URL for the live test cache. Daniel Waisberg o…

Starting about an hour or two ago Google dropped the average position metric filter from the Google Search Console performance report. This seems to be a bug and Google’s Daniel Waisberg is looking into the issue. Do not panic, I really think this wi…

Annually, Google updates the Merchant Center product data specification and Google made some updates to it last night. Some updates went into place on April 27, 2022 and some go into place on June 26, 2022.