Category: Google Search Engine Optimization

Alan Kent from Google published a video on SEO tips for e-commerce sites, this includes 8 tips. You can watch the video embedded below or just read my summary of those tips.

Another point from the Google NYC SEO Meetup the other night was that Danny Sullivan at Google said Google has been more active about communicating about algorithm updates now than ever before. Danny said Google communicates more often about algorithm …

Normally when someone sends me a sophisticated search result snippet from Google and I dig in, I find a reason for how Google came up with this snippet. But it seems like in this case below, Google is being a bit more sophisticated and showing pros and…

There is an interesting thread on Reddit on a topic we touched on here several times, the topic of Google ranking the wrong version of the URL in Google Search. It all stems back to the URLs you want Google to rank being near duplicate to the URL Goog…

Over the past several days I have noticed a bunch of SEOs sharing information about the Google supplemental index and talking SEO strategies related to it. Just as a PSA, the Google supplemental index has not been in existence for a dozen or so years n…

Google has also updated the crawl stats report help documentation last week. Google made a lot of support documentation changes in the past week including product rich results, Googlebot doc, job posting help doc, moving the HTTP status codes doc and a…

Google’s John Mueller said on Twitter that it is not a bad SEO practice to link to your WhatsApp number on your site. This is despite what some SEO toolsets say, linking to a WhatsApp number, phone number or fax number is fine and Google does not judg…

Google’s John Mueller said once again that “keywords in domain names are overrated.” He and Googlers over time have said this numerous times over the years and he said it again. Instead he said “pick something for your business, pick something for the …

Back in March, Gary Illyes and friends hinted that they may try creating short form video content for the Google help documents. Well, Google’s Alan Kent produced one of the first ones on the topic of why it is important to specify image dimensions.
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Google’s John Mueller said it is safe to ignore black hat traffic, he said it is just spam and there is no need to worry about it from an SEO perspective. He said on Twitter that black hat traffic is just spam and you should ignore it.

Google has made changes to a few of its Google search help documentation over the past couple of days. The documents updated include HTTP status codes, the Googlebot and job posting help documentation.

In the recent Search Off The Record podcast, Gary Illyes of Google said Google no longer assigns less importance to content or items that are not visible on the page. It just needs to be in the HTML or “immediate JavaScript” and it matters to Google.
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Gary Illyes from Google reiterated that it is still best for SEO purposes to use hyphens as separators in your URLs over using underscores are separators in your URLs. Why? Gary explained “we can’t easily segment at underscore and that’s why we are re…

Google has updated the product rich results support page to add details around how these rich results can be used for product variants where each product variant has a distinct URL.

Google’s John Mueller was asked if swapping out your logo on your site for the site’s birthday with a special birthday logo can hurt your SEO. John said on Twitter “I’ve never seen issues around that.” In fact, Google does it all the time on its home…

Google’s John Mueller stated somewhat of an obvious statement, saying basically that building a good website is often good for SEO. He said on Twitter “A lot of good accessibility best practices are also good SEO best practices, and just generally, mak…

An SEO asked Google’s John Mueller if it is okay or even a good idea to publish blank or empty pages so Google can find those URLs? John Mueller said no, don’t publish empty pages to the web.

Google has just announced that it updated its reports in Search Console to show if an error is invalid or valid in terms of it being an issue for Google to process for indexing and ranking. This is being done to better communicate if an error is causin…

Google has pushed out three Product Reviews Updates, the latest being in March 2022. There was some confusion on if that March Product Reviews Update was more global in nature or just was focused on English language content. I wrote it was English onl…

You probably all know the answer to this question, since we covered this countless times. But John Mueller of Google made a super short official Google from Google saying some search algorithm updates roll out globally and some are regional or language…