Category: Google Search Engine Optimization

Someone is looking to move to a new CMS where the site has 20,000 products on the front-end of the website. When the site switches to a new CMS, it sounds like the URLs will need to change. He asked if he could redirect 20,000 URLs.

Google has removed the datePublished “recommended” property from the fact check structured data documentation. Google said, “Currently, date information isn’t used in the Fact Check rich result.”

There is an interesting conversation on Twitter about Google crawling spikes and (1) if these spikes are global or on a per-site basis and (2) if the URL parameter tool going offline caused a global spike in crawling.

I am a week late with the monthly Google webmaster report because I was on vacation and these are a pain to put together. But it is important and I wanted to catch you all up on the changes with Google SEO, webmaster, and organic search over the past m…

Google has posted that it began upgrading some review-type results to product-type results in Search, and has been able to generate some new product type results. This started on August 22, 2022 and as a result, your Search Console performance and rich…

Google’s John Mueller was asked if a spike in crawler activity would be a sign that the helpful content update is rolling out. John said no, as expected because he said no to this question numerous times on previous updates.

I am wondering if the screenshots below are the new featured snippet callouts Google spoke about almost a month ago. You can see bolded callouts, multiple answers for a featured snippet block, and a newish design that looks a bit like the knowledge pa…

So many of you, including myself, are wondering why Google would make such a big deal of an upcoming update when the update itself is not that huge of a shakeup to the search results. There is an interesting back and forth between Glenn Gabe, an SEO c…

Google has updated its meta descriptions help documentation to provide five examples of how to improve your meta descriptions. This was added yesterday, plus Google did some formatting updates to the page.

Google’s Gary Illyes said on the last Search Off the Record podcast that Google can crawl certain sections of your site more frequently and also infer the quality of certain sections of your site differently.

We keep watching to see if this Google helpful content update is making some sort of dent in the rankings but so far, we are not seeing massive, Panda-like, ranking changes due to this update. No fear, Danny Sullivan said yesterday it is not yet done …

Ryan Levering who has been with Google for over 11 years working on structured data said on Twitter that the “growth of microdata is fairly stagnant.”

Google Search Console has a Google News specific article content error named “Article too short.” In that section it offers a recommendation to “make sure your articles have more than 80 words.” Google’s Danny Sullivan said they may remove that referen…

Google has updated the Learning video structured data documentation to add the full list of supported academic values for educationalLevel. It now lists out the values per country, since each country has its own academic system.

Google’s John Mueller said on Twitter that he is not aware of any recent search algorithm update that focused on links, outside of webspam algorithms. He said this when someone asked how relevant links will be in the future to Google’s ranking algorithm.

Molly Youngblood posted some screenshots on Twitter showing how Google is pushing her to check out Google Search Console Insights with a little banner that reads “New: Get insights about your site content.” When she clicks on her account icon, it bring…

Google has clarified on its Local Business structured data help documentation that when you want to specify multiple types in Local Business structured data, specify them in an array and do not use additionalType, that isn’t supported.

As you know, the Google helpful content update started to roll out on Thursday, August 25th. Google has opened up a feedback form for you to leave Google URLs of sites that you think shouldn’t have been affected or other feedback.

Google’s Gary Illyes said on the latest Search Off The Record podcast that soft 404s, pages Google thinks are 404s but return a 200 server status code, do waste crawl budget. However, 404s or 410s do not waste crawl budget, Gary added.

Google’s John Mueller said that adding video structured data to pages with videos on them will not make that video more prominent on that page. This comes from a video indexing issue notice in Google Search Console.