Category: Google Search Engine Optimization

Google’s John Mueller said it is possible that Google Search Console’s URL inspection tool can show a nofollowed link as the referring page but he also said it is rare. It does make you question if Google holds by the nofollow as a very strict hint or…

If you’ve been following my coverage here on confirmed Google search algorithm updates over the years, you would see that the dates Google gives to the start of an update and, more often, the completion of an update are not always so exact.

Google’s John Mueller said that when it comes to hidden text on a page, Google is “good at ignoring it.” It is one of those things that Google seems not to penalize for anymore but rather just not count the text that is not visible on the page.

Welcome back from the holidays, don’t worry; you didn’t miss much. The December 2022 helpful content update and December 2022 link spam update are not done yet. They should be done soon, but right now, when I write this, they are not done.

Google’s John Mueller was asked what SEO skills does one need in 2023. To which he replied, “curiosity and persistence” are needed.

Welcome to 2023, and with that, here is our Google webmaster report for 2023 – where we summarize the bigger Google SEO-related changes in the past month. The big items were the release of the December 2022 helpful content update and the December 2022…

Alan Kent from Google in the latest Google SEO office hours said that putting page numbers in your title tags for your paginated pages does not help much with SEO. He said, “including the page number in your information about a page will have little e…

Lizzi Sassman from Google said in this morning’s Google SEO office hours that using the anchor text “here,” the text for your hyperlink, is simply “bad link text.” Instead, you should use more descriptive text for the page you are linking to.

Google’s John Mueller said on Reddit that when it comes to linking from your site to your social medial profiles you should not nofollow those links. He added that you should add the rel=me attribute to them because it is an open standard to help othe…

Google officially confirmed that the helpful content update needs more time to roll out, but now the link spam update is also past the two-week mark, and it is not done rolling out yet either. John Mueller of Google said these updates may take longer …

An SEO asked if links on YouTube videos will help with your Google SEO. Then someone said that it would help get your content indexed faster. Both are false and myths because YouTube links have nofollow attributes on them, so Google does not count them.

Google’s John Mueller provided some advice on a site that seemed to have been hit due to bad links. He said on Mastodon, “If you’ve built the foundation of your site on bad links for a longer period of time, that will have a lasting effect even if you …

It has been a while since I heard anyone talk about Google’s passage indexing, technically should be passage

In 2018, John Mueller of Google said Google does not use cache-control headers when crawling. He said then that the has no impact on GoogleBot and how it crawls your web pages. He said that again today, at the end of 2022, but added, “at most, they mig…

Google’s John Mueller said that “writing unique text, adding infographics, and a video” does not by default make that content “good, accurate, and helpful.”

Google’s John Mueller said that removing internal duplicate content and other technical issue fixes won’t lead to your site recovering from a Google spam update. John said that these spam updates look more at the “actual content” than if you have tech…

It seemed a lot calmer this past weekend, Christmas weekend than we had it a while in the world of Google search volatility. This is a good thing since we really want to see the two Google ranking algorithm updates wind down before yearend.

Google confirmed last week that it is working on a fix with SXG, signed exchanges, and not working correctly in search. Specifically, Google serves them in Google Search as normal HTML pages, not as signed exchanges.

As some of you may know, LastPass had a pretty big security breach that is pretty concerning. But outside of password issues, what do SEOs need to consider with this security issue? John Mueller of Google noted that the website URLs in the breach were…

I spotted this thread on Mastodon where both John Mueller and Danny Sullivan of Google was helping internet legend Tim Bray with some SEO issues he was having with Google Search. Yes, he got two Googlers helping him, which is rare, but has happened be…