Category: Google Search Engine Optimization

Google’s John Mueller posted a new form asking you to submit feedback to Google about when the site name Google shows in search is not what you’d expect it to be. The form was posted a few days ago, so if you have not submitted any issues you’ve found…

Google has updated its Verifying Googlebot and other Google crawlers help document to add a new section describing the three categories or types of crawlers they have. They have their Googlebot crawler, special-case crawlers and user-triggered crawlers.

Google has updated its documented ranking systems page over here to remove four ranking systems from the list, including removing three ranking systems. Google has removed the page experience system from the main list, not adding it to the retired lis…

Yesterday, Google announced it made some changes to its guidance around what makes content considered helpful, including adding in good page experience to the equation. Google also made some other changes to this document, which I will detail below.

In the coming months, Google will deprecate the page experience report within Google Search Console, the mobile usability report, and the mobile-friendly testing tool. The core web vitals and HTTPs report will remain in Google Search Console.

Google has launched some goodies for news publishers, including a new Reader Revenue Manager within the Google Publisher Center and a Subscribed content report in Google Search Console.

Google has added a new crawler to its list of Google Crawlers and user agents, this one is named GoogleOther. It is described as a “generic crawler that may be used by various product teams for fetching publicly accessible content from sites.”

Google’s John Mueller went on a bit of a rant on Reddit on the topic of having your internal search result pages crawlable and indexable. As you know, in general, Google does not want to index search results but John said, this is especially true for s…

Google announced that it can now show expanded shipping and return information in the Google search results snippets. Google also added new Search Console reporting to help merchants debug these shipping and return structured data elements.

Gary Illyes from Google spoke about the topic of a website dropping in rankings for a single keyword or single keyword phrase while ranking fine for others. Can it happen? And if it does happen, what should you look out for?

Google will now report inline data URLs that are used as video URLs as “Invalid video URL” in the video indexing report within Google Search Console. This may lead to a reassignment of the “Invalid video URL” issue to the new issue but the total number…

Google seems to be showing fewer FAQ snippets for many sites starting on April 5th. Over the holidays, I received several questions about this but didn’t have time to write it up until now. But while the tracking tools are showing no decline in FAQ s…

Google’s John Mueller said that when it comes to links SEO make to manipulate search rankings and gain ranking position in Google, those links are mostly ignored by Google Search. This is a line Googlers have been saying since Penguin 4.0 came out and …

Google’s John Mueller said on Twitter that just because a site appears to be doing super well in terms of Google ranking and SEO today that it won’t one day degrade in value. John added, “just because something’s in Google News now doesn’t mean it’ll …

Google’s John Mueller was asked about his feelings on the Google March 2023 broad core update and if he can honestly not say that the “update messed the SERP a bit up.” John responded saying, “I’ve seen a ranking update landing as “oops, everything is…

Every year Google releases its web spam report showing how much better the search company got at fighting search spam. This year is no different but here, Google is showcasing how successful SpamBrain was at making big strides in fighting search spam.

We know the Google Indexing API should be used for just job postings and live-streaming content. If you use it for other content, it just won’t do what you want. A Black Hat World thread seems to confirm that it doesn’t work for other content types.

Google’s John Mueller was asked if it makes sense to publish 8,000 new pages at once or slowly publish them over time. Like, would publishing them all at once cause some of SEO issue with Google Search.

Google’s John Mueller does not want you to make generalizations about links. Links from news sites or sites from Germany, or sites from really good-looking SEOs (bad joke?) are not necessarily worth more or less than links from other types of sites.

Google’s John Mueller said when it comes to sites with pagination and large site’s faceted navigation, Google will learn how to crawl it. He said on Twitter, “we do try to “learn” useful URL patterns for sites.”