Category: Google Search Engine Optimization

Google Search Console now gives you the ability to track the performance of your Discussion forums rich results within the Google search results. Google added a new search appearance filter for Discussion forums that you can select and filter on.

A week or so ago, Cloudflare announced it would block AI bots by default and offer a new pay per crawl initiative to compensate you all for your content that AI just consumes for free. But as most SEOs know, Google AI Mode and AI Overviews can’t be blo…

The past thirty days in the Google search and SEO universe was pretty hectic. We closed it out with the June 2025 core update after numerous unconfirmed Google ranking updates over the month…

Google’s John Mueller said that he doesn’t think links play a role with how core updates work. He wrote on Bluesky, “I can’t think of how these links would play a role with the core updates.”

Google has relaunched its Search Console Insights as a standalone tab and report within the main Google Search Console tool. Previously, Search Console Insights was its own sub-reporting tool and now, it is part of the main Search Console site.

The other day, I complained that Google told us we’d have more core updates, more often. Well, Google also said they would support more structured data, and Google did the complete opposite of that.

Google’s John Mueller several years after posting a video named “Will removing ‘.html’ from my URLs help my site?” still says URL extensions do not matter for SEO. He said it doesn’t matter if you go with a .htm or a .html or go with no extension at all.

Google’s John Mueller said that for larger and longer issues, it can take Google longer for Google Search to reprocess it all. Meaning, the bigger the issue and the longer the issue was on your site, Google will take longer to reprocess all of those si…

Google has quietly updated its AI features and your website help document, which it initially launched just under a month ago, with a new section on troubleshooting preview controls. In short, if you are trying to block your content from showing in AI …

Google has updated its URL structure best practices help documentation – it was pretty much a rewrite but the overall guidance is not new. Google said they added “clearer flow and is easier to navigate, with added examples based on real-world URLs we’v…

The term, The Great Decoupling has really been catching on over the past couple of weeks. It is being used to describe what we are seeing with impressions and clicks moving further and further apart since AI Overviews has become more of the norm in the…

Google has now officially confirmed that Google Search Console is counting AI Mode data. Google said, “AI Mode is now counting towards totals in Search Console.” We saw this when AI Mode went fully live in the US late last week, which Google announced…

Google has yet again dropped support for more of its structured data elements/markup that it uses for rich results in the search results page. Google calls this “Simplifying the search results page.”

In the early days, Google was not a fan of using tools to automatically translate your pages and then have Google index and rank those pages, even with Google Translate. But now as AI is getting better at it, Google is now okay with it, assuming the tr…

Google’s John Mueller responded to a complaint about indexing issues and ranking drops within Google Search, citing that the possible reason is unrelated content on the site. John said in response to the complaint, “One of the things I noticed is that …

Google has made a small but I assume meaningful change to the search ranking systems document, the section for “Removal-based demotion systems.” Google changed the wording from a “high” volume to a “significant” volume throughout that section.

Google added new markup support for loyalty and membership programs with special pricing. This was supported in Google Merchant Center but now is supported in under Organization structured data combined with loyalty benefits under Product structured d…

Google Search Console’s API has not reported on data since June 3rd. The API is simply stuck since then, and I am not sure if it has anything to do with the Google Discover reporting issues or not – I suspect not fully since those were different dates.

Ever want to find query data in Google Search Console where the query is a conversational query style? The long long queries that give you insight into how people may be finding your content via AI search engines, the ones where people talk their quer…

Google has updated the event structured data and recipe structured data help documentation. The changes include removing the online event properties, adding more examples and also saying that recipe markup has no impact on the image chosen for a text r…