Category: Google Search Engine Optimization

Google has updated the Understanding page experience in Google Search results help document to clarify how page experience and core web vitals are used or not used as signals for search rankings. In short, core web vitals are used in a limited way, whi…

The updated Google Search Quality Raters guidelines last week and added an example of that it considers the “lowest quality pages.” In section 4.7 it states the only mention of using AI and writes, “The website terms of use states that “some articles” …

There is a thread on Reddit asking site owners how they are dealing with the new various Google updates and the associated traffic drops. One Redditor responded that he would go from 500 articles to 5,000 articles written using AI to make up for the t…

This is just a friendly reminder that Google will replace First Input Delay (FID) with Interaction to Next Paint (INP) as a Core Web Vital metric tomorrow, Tuesday, March 12, 2024. This has nothing to do with the Google March 2024 Core update that is c…

Danny Sullivan, Google’s Search Liaison, said again that the search company “generally try to avoid” overlapping algorithmic updates. This is after Google released both the March 2024 core update and March 2024 spam update the same day.

Google has unleashed tons of manual actions, search ranking penalties you can see within Google Search Console, after it released its search spam policy updates on Tuesday. The manual actions seemed to mostly have been distributed yesterday, Wednesday…

I ran a poll asking my X/Twitter followers if they think the new Google March core and spam updates will reduce unhelpful content from showing up in the search results by 40%? About 80% of the 1,XXX votes said no, they don’t think it will reduce the l…

Google has updated the recipe rich results report within Google Search Console. Google also cleaned up some of its recipe structured data documentation. You may see an increase in warnings for your Recipe items related to the reporting update.

Google has updated the Google search quality raters guidelines untrustworthy pages section. The previous version was 168 pages and not it is 170 pages and that previous version was released last November 2023. This update is probably to fit the change…

Google posted a notice in the Google Search Console data anomalies section that “Google Search has changed the way event rich results appear in Search results.” This was dated March 4th and onwards.

Google has updated the Google StoreBot user agent to use a placeholder version of Chrome. So instead of it using a specific Chrome version, it now can use a dynamic version of the Chrome version.

Here is the big Google Webmaster report for March 2024 and this past month was pretty calm relative to previous months. We had three unconfirmed Google ranking updates in February and zero confirmed ones – with Google again telling us search quality…

Google has added new structured data carousel beta documentation, also known as host carousel. Google wrote that this is “a new carousel rich result that’s in beta, which is a list-like rich result that people can scroll horizontally to see more entit…

Google’s John Mueller said on Reddit that disallowing URLs with UTM parameters in them won’t help you to improve crawling or rating with Google Search. He added that a site should try to keep its internal URLs clean and consistent, but over time, the c…

The topic of removing or updating or blocking old content from Google is not new, and we covered it countless times. I saw John Mueller of Google comment about it again, this time on Reddit, saying, it is up to you to decide which of your old content i…

For the past 20 years, probably even longer, the debate about Google giving preferential treatment to large sites over small sites has been a huge topic in the SEO world and that has not changed in 2024 from 2004. Danny Sullivan, the Google Search Liai…

John Mueller from Google once again addressed the topic of sites using the Google Indexing API when Google does not officially support those use cases. He said it is not supported first, and he added that these sites are often spammy and low quality – …

Google will change how it estimates its delivery times through Google Merchant Center. Starting on April 9, Google will look at minimum [min_handling_time]and maximum [max_handling_time] attributes for processing time in your product data for Shopping …

Google has posted a new policy for Google Merchant Center around using AI-generated images. In short, you need to make sure those images have meta data that labels the image as generated by using AI.

Google announced this morning support for Product variant structured data. This new structured data supports three new properties; hasVariant, variesBy and productGroupID in order to handle most of the way e-commerce sites list product variants.