Category: Google Search Engine Optimization

An SEO consultant posted on LinkedIn that one of his websites saw a 50% decline in traffic in a two week period. This was due to the site being hacked, content being injected and Google indexing that hacked content, leading to the site not ranking well…

Kenichi Suzuki and Rio Ichikawa from Farber Company in Japan sat down with Gary Illyes of Google to interview him on AI Search, AI content, SEO and other topics. It is a good interview, it is in English, so I wanted to share it here.

Did you ever see your Google Analytics code, for your website, on someone else’s site? It happens for some reason here and there. But if it does, there is no reason to worry that it will impact your SEO or Google search rankings.

The past month was a bit intense with Google search ranking volatility. With the June 2025 core update kicking off the day before July 1st, we started to see ranking movement in early July and it continues throughout the core update, even after it fini…

Google has been outspoken about not being a fan of the LLMS.txt file. Now, Gary Illyes from Google said it is a lot like the keywords meta tag in the early days and we all know how that went.

Google had it Google Search Central Live event in the Asia-Pacific region last week. It was a three day event, as opposed to the normal half day events it has held in the past. In any event. Jason Mun was there and posted all the slides from “Indexing…

Gary Illyes from Google said at the Google Search Live Deep Dive event yesterday that you don’t need to do GEO, LLMO or anything else to show up in Google AI Overviews, you just need to do normal SEO.

Google’s John Mueller and Martin Splitt spoke for just under 40 minutes on the topic of CSS and SEO. They covered why CSS files matter for SEO, how modern CSS frameworks impact pages, and the SEO implications of CSS class names and pseudo elements.

Google’s John Mueller gave some advice on how to handle show web pages, for when the event or show or performance is complete. How do you handle those old show URLs. He said it is similar to dealing with products and he gave similar advice a couple tim…

Google’s John Mueller confirmed that Google Search doesn’t have a mechanism to handle product pricing that differs by state. So if you have one price for the same product in New York and a different price for that same product in California, there isn’…

Google is adding the Product Studio tab to the left side bar of Google Merchant Center for some merchants. Beforehand, it was within the Products tab, as a feature in there but now Google is testing moving it in its own tab.

Google’s John Mueller said it is hard for service oriented login web pages to rank in the search results. Like, if you have a landing page where people can login to their account and check on analytics, billing, etc, those types of login pages can be …

Google’s John Mueller replied to a question around indexing issues on a site and said that if the site is hosted on a strong platform and is technically sound, and “it’s barely getting indexed, often that’s a sign that our systems aren’t convinced abou…

Google seems to have updated its core web vitals metrics within Google Search Console a few days ago. The weird thing is that good URLs and URLs need improvements metrics all went down around that date but the poor URLs stayed the same.

Google has added two more comparison views to the Search Console performance reports. One lets you compare last 24 hours to previous period and the other lets you compare last 24 hours week over week.

Google announced it has a new metadata field for its Search Analytics API (for Search Console’s performance reports) that will tell you about incomplete data points you received through the API. Google said, “This field provides context about the state…

Google has updated a number of search-related help documents for its merchant return policies and loyalty programs. Google said these updates are to “remove unclarities in the documentation and examples.”

Google Search Console may have a weird glitch in the performance report average position data. For some reason, many are seeing huge declines in average position in the chart but when they look at their rankings in Google Search, everything seems normal.

Google’s John Mueller said the order of the URLs or sites you list in your disavow link file does not matter. He added that the file is not processed in real time, it is crawled and then taken into account as Google crawls the web.

A recent study from Ahrefs said that AI-generated content does not hurt your Google rankings. And while the study really shows this to be true, there are plenty of sites that overdid it with AI-generated content and saw their Google rankings massively…