Category: Google Search Engine Optimization

In January 2012, Google announced the page layout penalty and then updated it in October 2012, it basically sets to penalize sites with too many ads, too much in the way of your organic content…

There are new reports surfacing of a bug in Google Webmaster Tools…

Last night at SMX Advanced, Matt Cutts announced that now most Google Webmaster Tools notifications will contain example URLs with specific examples of what is wrong with your site…

Google has taken a strong stance on mobile SEO, announcing there will be demotions if your site is not mobile friendly or is misconfigured when it comes to being mobile friendly…

Google’s Matt Cutts posted a video the other day explaining the top six or so mistakes that SEOs and webmasters make when using the disavow tool.

By far, the most common mistake is uploading anything but text (TXT) files…

A Google Webmaster Help thread has a possible bug report in Google Webmaster Tools.

The issue is…

Sometime the shortest responses are the best. A Google Webmaster Help thread has a long detailed example given by a webmaster looking to do some cloaking to make their site work…

As you all know, Google’s Matt Cutts went on record the other day about Google’s stance on advertorials. That is…

Google authorship rich snippets are everywhere these days and they supposedly do help increase traffic to your web site by improving the visibility of your listing in the search results. But can they help you rank higher…

There is an interesting discussion going on in the Google Webmaster Help forums between an old community site that is supposedly heavily moderated and Google. It is long but in summary…

Yesterday, Search Engine Watch published a story that was a bit outdated. What they eventually did was redirect the story to an older story which said the same thing.

In short…

In December 2012, Google launched a data highlighter tool that aided more novice webmasters in creating structure data for use in the rich snippets in Google’s search results.

Google announced that they added more data types support to that tool…
…

Google’s Jens O. Meiert and Tony Ruscoe posted on the Google Webmaster Blog 6 quick tips for international web sites.

This is a topic we covered a lot and honestly is somewhat foreign (pun) to me.

The 6 tips in short are:

1. Make pages I18N-ready …

Last week I wrote about How Do You Uncover Your Spammy Links? There I said, when you want to disavow links or have them removed, using Google Webmaster Tools link report is probably not enough. You probably need to use third party tools as well.
…

A WebmasterWorld thread asks the question, is having too many internal links with the same anchor text something you have to worry about post Penguin 2…

Alex Yumashev wrote a blog post about how authorship lead to a drop in traffic from Google to his site.

He said he noticed this when Google sent him a warning that his traffic suddenly dropped. He noticed his authorship showed up for a specific bl…

Yesterday, Google’s head of search spam, Matt Cutts posted a video on Google’s stance on using advertorials in a way to manipulate Google’s search results.
As you can imagine, if you use advertorials …

A Google Webmaster Help thread has some interesting details from Google’s John Mueller about content removal from Google’s index and/or search results.

Some of these points you already know but every SEO and webmaster should understand these. Heck……

Earlier this month, Google’s head of search spam, responded to a comment on his blog explaining that when most SEOs and Webmasters use the disavow tool, they use it wrong.
Matt Cutts said you should not use it like a “fine-toothed comb” but rather use …

As you know, Penguin 2.0 #4 is live and webmasters and SEOs are buzzing about that. The thing is, some misconceptions about Penguin 2.0 are driving me absolutely crazy.

Matt Cutts, in his video about this update, talks about how Penguin 2…