Google Ads On If Negative Keywords Train Smart Bidding
Google’s Ginny Marvin, the Google Ads Liaison, was asked if negative keywords are included in the algorithms to help train smart bidding. Ginny Marvin responded, saying they are one of the criteria the system checks for campaign and ad group eligibility.
Google Tests AI Mode Tab Icon With Divider
Google is testing adding an icon and a line separator/divider for the AI Mode tab under the search bar. Google always placed the AI Mode tab at the first spot on the left, but now it is testing making it stand out even more with an icon and this divid…
Ask Anything In AI Mode Within Google Product Search Listings
Google is testing the Ask Anything In AI Mode feature, which we saw in the people also ask, now in the Google Search product listings. So when you click on a product, there is a new section named Ask Anything In AI Mode.
Google Posts Creation Tool Refresh Now Live
Google has rolled out an update to the Google Business Profiles Google Posts creation tool. We covered Google testing these changes earlier but now it is officially live as of late Friday.
Google AI Overviews Within AI Overviews
Did you know that Google can show AI Overviews within AI Overviews. We’ve seen AI Overviews in people also ask, we’ve also seen AI Mode in people also ask. But to show AI Overviews within an AI Overview, seems a bit redundant.
Google: We Did Not Confirm We Use MUVERA
Gary Illyes said that despite what people are saying, he did not confirm Google uses MUVERA – Multi-Vector Retrieval via Fixed Dimensional Encodings. He said that Google might use something like it in Google Search but he did not confirm that Google ac…
Microsoft Advertising Audience Planner Updated
Navah Hopkins, the Microsoft Ads Liaison, posted about new updates released to the Microsoft Advertising Audience Planner. Hopkins said her favorite feature of this tool is that it can tell you if you “have an unwinnable math problem.”
Google Search Indexing & Ranking Near Me Google Maps Results
It looks like Google Search is indexing and also ranking Google Maps search results pages for some [near me] types of queries. Google is listing these Google Maps search results directly in the Google search results.
Google AI Catch Up
Similar to the AI Audio overviews in Google Search, Google is testing “AI Catch Up.” These give you summaries of the highlights from the latest game you Googled to get the score and other highlights.
Google Ads Sitelinks Impact Performance Max Ad Strength
Did you know that your sitelinks in your Performance Max (PMax) campaigns can impact the overall ad strength? Google actually has a help document that lists that and the ad strength widget in Google Ads now lists ad strength.
Google Ads Sitelinks Impact Performance Max Ad Strength
Did you know that your sitelinks in your Performance Max (PMax) campaigns can impact the overall ad strength? Google actually has a help document that lists that and the ad strength widget in Google Ads now lists ad strength.
Strategic AiSEO 2025 – Free SEO Ebook
The book presents “AiSEO,” a discipline that melds AI with SEO (search engine optimisation) and AEO (Answer Engine Optimisation) to control how generative AI systems perceive brands. Some call it GEO (Generative Engine Optimisation).
Read the full arti…
August 2025 Google Webmaster Report
The past month was a bit intense with Google search ranking volatility. With the June 2025 core update kicking off the day before July 1st, we started to see ranking movement in early July and it continues throughout the core update, even after it fini…
Google Pitching AI Mode Ads To Advertisers
Google is reportedly pitching advertisers to buy into ads in AI Mode. The folks over at AdAge have some slides from a Google presentation with the pitch. “Google is getting ready to roll out AI Mode ads widely by giving ad agencies and brands more inf…
Reddit CEO: Anyone Using Google Will End Up At Reddit At Some Point
As you all mostly know, Reddit had an amazing earnings statement and its stock is up 25% since earnings day. But let’s dig into the statements Steven Huï¬man, Reddit’s CEO, made on that earnings call.
Microsoft Advertising Website Exclusions Updated
Microsoft has updated its exclusions controls and reporting for Microsoft Advertising Audience Ads and Search Ads. You can now centrally manage website exclusions across accounts and campaigns, apply exclusions in bulk and add up to 10,000 websites per…
Google Search Tests Rainbow Effect To AI Mode & Web Tabs
Google is testing adding a rainbow effect to the AI Mode and Web tabs within the search bar. We’ve seen this on the AI Mode button on the search box and it seems Google is testing it to highlight some of the tabs.
A History of SEO in Hobo SEO Ebooks 2009-2025
The Hobo Web ebook series is more than a collection of SEO guides. When viewed as a single, evolving body of work, it provides an unparalleled chronicle of the search industry’s journey.
Read the full article here A History of SEO in Hobo SEO Ebooks 20…
Who is your AI Reputation Watchdog?
This is a new role that has just opened up at every business around the world, perfect for researchers and editors. And I am not being facetious. Core Philosophy: The AI Reputation Watchdog’s prime directive is proactive data curation. They opera…
Danny Sullivan Steps Away From Google Search Liaison Role
Danny Sullivan is no longer the Google Search Liaison. He is switching roles within Google to work on new projects on the Google Search team. Danny Sullivan started at Google over seven years ago, and was very public-facing up until several months ago.