Accurate tracking data: The key to optimal ad performance
Optimize your ad campaigns by addressing data inaccuracies. Leverage conversion APIs for more accurate tracking and better performance.
Can AI perform technical SEO analysis effectively?
Learn how ChatGPT handles Screaming Frog crawl data and compare its insights to professional SEO tools like Ahrefs.
Reddit: Your new online reputation challenge
After partnering with Google, Reddit has strengthened ties with OpenAI as well. What does this mean for your online reputation?
Google Ads To Bring Automatically Created Assets To Ad Level?
There are reports that a change is coming to Google Ads ACA, Automatically Created Assets, that will bring this feature to the ad level. Anthony Higman said on X, “they are now adding them in at the ad level, to “fill the gaps in RSA’s” and they will …
Google Perspectives Can Show Instagram Posts
Google is now showing Instagram posts within its Perspectives feature in the Google Search results. This started a week ago or so, and I received a number of posts about this since.
Google Structured Data Carousel Guidance On How To Markup Multiple Items On Category Pages
Google has added a new bullet point in the structured data carousels (beta) help documentation around how to mark up categories with many items with that structured data. This is based on examples pages such as paginated content or infinite scroll.
Google Using AI Overviews On Business Profiles Local Listings
Google is now using AI Overviews to write descriptions for the local panels shown in Google Search on Google Business Profiles. This is weird because Google Business Profiles lets you use AI to write business descriptions if you want to (at least they …
Google: When You Should Fix Pages 404 Status Codes
Google has always said that having pages that serve a 404 status code is normal; most sites have them, and when a page does not exist on your site, and someone tries to access it, a 404 is the proper response. But Gary Illyes from Google is now sharing…
Google turns off Universal Analytics July 1: What you need to know
Universal Analytics shuts down on July 1, 2024, forcing a swift transition to Google Analytics 4 to maintain data access and measurement capabilities.
Google ties in Local Services Ads advertisers to Maps app
Google is launching Local Services Ads on the iOS version of Google Maps, with no option of running LSA without having it on.
Daily Search Forum Recap: June 21, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google unleashed a new spam update – the June 2024 spam update – here is what we know…
How to create shareable, link-worthy content in the AI era
Tips for earning high-quality backlinks by creating valuable content that attracts natural links from authoritative sites.
5 ways to align PPC campaigns with business objectives
How to ensure your paid search strategy stays laser-focused on primary objectives so you can maximize your advertising performance.
Search News Buzz Video Recap: Google Spam Update, Volatility & Indexing Bug, AI Overviews Tracking & FAQs, Google Maps Exploit, Google Ads, AppleBot & More
We had a new Google spam update, the June 2024 spam update and what would be an SEO video recap within Google Search ranking volatility, at least this time it was on Father’s Day weekend. Google Search seemed to have an indexing bug last night. If your…
Amazon Ads in 2024: Maximizing Sponsored Brands campaigns
Learn about Amazon’s latest advertising features and expert strategies to boost your brand visibility and drive sales on the platform.
Google June 2024 Spam Update Takes Target
Google has released a new algorithm update the search company is naming the Google June 2024 Spam Update. This update does not have anything new specific changes that we are aware of, like some previous updates. Google just wrote, “Today we released t…
Google Search Images Go Missing? Might Be A Quality Issue.
For the past several months, generally around the helpful content update in September and the various core updates we had over the past several months, there have been complaints with image thumbnails for some sites not appearing in the Google Search r…
Google Posts Safe Search FAQs
Ashwarya, the Community Manager for Google Search, posted a bunch of resources around Google Safe Search. He wrote, “We are going to help you out in every way possible. Here are a few articles to get you started on Safe Search.”
Google Tests Floating Search Bar In Google Discover
Google is testing a floating search bar in the Google Discover results. So when you load up the Google home page on your mobile device and scroll through some Discover stories, the search bar sticks to the stop and floats over the stories.
Local Service Ads Coming To Google Maps On iOS
Google is notifying some advertisers that use Google’s Local Service Ads program that soon their ads will be shown on Google Maps. It will start with the iOS version of the Google Maps app and then expand to other platforms and surfaces from there.