Google tightens AdSense consent rules for Swiss users
Advertisers must implement stricter consent management practices or risk losing ad visibility, aligning with EEA and UK standards.
New tROAS Insight Box for shopping campaigns in Google Ads
Advertisers now get enhanced visibility into ROAS performance, enabling more informed optimization decisions and reshaping tROAS strategies.
Google Ads launches Cross-Media Reach Measurement for video campaigns
This update will allow advertisers to optimize video campaigns by providing deduplicated reach and frequency data across YouTube and TV.
How to use the ‘perfect click’ to optimize for AI-assisted search results
Discover the concept of the “perfect click” and learn how to optimize your content to become the ideal candidate for user conversions.
Google AI Overviews are an evolution, not a revolution
Learn why AI Overviews are just another step in search evolution and get practical tips to keep your SEO strategy effective.
Google dropping continuous scroll in search results
Continuous scroll launched in Google mobile search in October 2021 and on desktop in December 2022.
7 LinkedIn Ad settings and tactics you didn’t know you needed
LinkedIn’s latest advertising innovations, from CTV ads to predictive audiences, and how to leverage them for maximum campaign results.
Google Search Showing More Health Related AI Overviews
Ever since the Ray Google AI Overviews update, Google scaled back showing AI Overviews in Google Search for some YMYL categories, especially in the health space. But now we are seeing more and more AI Overviews showing up for health-related queries sin…
Google Credit Card Search Widget
Google Search now may show you a special search box for your searches related to finding a credit card. If you search for [credit cards], [best credit cards], [visa credit cards], and so on, you will get this new credit card Google Search widget.
Google Mobile Search Tests More Sitelink Variations
Google is testing a number of sitelink variations within its mobile search results interface. They come in these variations: boxed in, pill-like shaped, some with arrows, some in black, and some in blue.
Google Sitemaps Docs Updated: Lasmod Date Should Be Last Significant Update
Google has made a small note to the sitemap documentation to add that the lastmod date specified in the sitemap file “should reflect the date and time of the last significant update to the page.” This change was made after I covered the topic of Google…
Google Automated Local Services Ads Lead Credits Coming
Google announced it is rolling out Automated Local Services Ads lead credits next month, which should “credit the same or more leads on average,” than the old system. This will replace the manual lead credit methods, and use machine learning to proces…
Yelp adds 8 searchable accessibility business attributes
Businesses can add accessibility attributes including accessible parking near entrance, ASL proficient and QR code menus available.
Yelp adds 8 searchable accessibility business attributes
Businesses can add accessibility attributes including accessible parking near entrance, ASL proficient and QR code menus available.
Google rolls out new shopping tools ahead of summer sales
Google’s tools streamline deal-hunting for consumers, intensifying competition among retailers and could reshape advertising strategies.
Google tightens EU consent rules for Customer Match ads
The new requirements mandate explicit user consent signals for ad personalization in the European Economic Area.
Google automates lead credits for Local Services Ads
Google promises to streamline operations for advertisers, potentially increasing fairness and efficiency in the crediting process for LSAs.
Accurate tracking data: The key to optimal ad performance
Optimize your ad campaigns by addressing data inaccuracies. Leverage conversion APIs for more accurate tracking and better performance.
Can AI perform technical SEO analysis effectively?
Learn how ChatGPT handles Screaming Frog crawl data and compare its insights to professional SEO tools like Ahrefs.
Reddit: Your new online reputation challenge
After partnering with Google, Reddit has strengthened ties with OpenAI as well. What does this mean for your online reputation?