Google Officially Buys Waze, Will Integrate Technologies
Google announced they’ve officially acquired Waze, the popular app based social driven mapping technology. This was expected and the rumors are Google paid $1.3 billion for the Israeli startup company. The big questions are (1) will this acquisition be allowed and if so (2) will Google allow…
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Branded Videos Shared More Than 500,000 Times Every 24 Hours
New research demonstrates that social video recommendations significantly impact traditional brand metrics. Enjoyment of a video correlates positively with all tested brand metrics in the sales funnel, including favorability and purchase intent.
Google: Pages With Bad Mobile SEO Won’t Rank As Well In Future
Google announced this morning they are rolling out search ranking changes to help recognize common mistakes webmasters make with their mobile configurations and auto-correct them in the search results. Google’s Yoshikiyo Kato and Pierre Far said: To improve the search experience for…
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Big AdWords Auction Insights Update: Now Get Competitive Data On Campaigns, Ad Groups, Keywords
In the biggest update since the Auction Insights Report last year, Google AdWords advertisers now have the ability to run reports on more than just a single keyword to learn how their ad performance compares to the competition. The Auction Insights Rep…
3 Reasons Why Deploying Hreflang Shouldn’t Be An Auto-Reflex!
I apologize for talking yet again about hreflang — but there is an important point I really want to make for those working in geo-targeting. For some, “hreflang” is becoming an auto-reflex, and that’s definitely not helping their international success. Allow me to explain…
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Google Launches A Google+ Dashboard For Managing Business Pages
Google announced yesterday on Google+ a new Google+ Dashboard for businesses that manage their Google+ local page on Google+.
Jade Wang also posted about it in the Google Business Help forum explaining:
Google’s Matt Cutts On Disavow Tool Mistakes
Google’s Matt Cutts posted a video the other day explaining the top six or so mistakes that SEOs and webmasters make when using the disavow tool.
By far, the most common mistake is uploading anything but text (TXT) files…
Link Building & The Power Of The Customer
With the growth of social networks and the ability to instantly tell the world how you’re feeling, we’ve watched power shift from brands to consumers. No longer can companies simply rely on their marketing to do the talking — they now have to rely on what their customers are…
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Egobait: How to Get Links & Exposure in a Variety of Verticals
Egobait exists for one main purpose: to increase visibility (which will hopefully generate links). It works well, but it can be done to death. Need some examples of how to do egobait effectively? Eight SEO experts weight in with their top tips.
Is Being Found Part Of Your Social Media Strategy?
Successful communication is all about getting the right message in front of the right people at the right time. In the first part of this two-part series on search and social media sites, I noted the undeniable importance of social media as evidenced b…
Changes in rankings of smartphone search results
Webmaster level: IntermediateSmartphone users are a significant and fast growing segment of Internet users, and at Google we want them to experience the full richness of the web. As part of our efforts to improve the mobile web, we published our recomm…
Google: When You Move, We Will Transfer Your Maps Reviews In Most Cases
Moving is a stressful process for most businesses, adding onto that losing a lot of your data and confusing your Google Maps listing is something that gets added onto that.
But it seems like Google is trying to make that process easier…
Apple’s Siri In iOS7 Powered By Bing
Yesterday was a big day for Apple, announcing iOS 7 at their WWDC event. Part of that announcement was showing that Bing was the default search engine for Apple’s Siri, replacing Google…
Video: Google Glass Search
Googlers Mike LeBeau, who is in charge of search within Glass and Amanda Rosenberg, the product manager of Glass…
How to Navigate the Google Analytics Location Report
Does your website target users in a specific location or around the world? Businesses of all sizes can gain valuable insights from Google Analytics location reports. Here are the top uses of this data, from beginner right through to advanced level.
Google’s Matt Cutts On Common Disavow Link Tool Mistakes
Google’s head of search spam, Matt Cutts, posted a new video discussing some of the more common mistakes when using the disavow tool. Here are the six most common mistakes, note, the first one is by far the most common mistake out of all of them. (1) The file you upload should be a regular…
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Beyond the Like: Marketers Share Social Advertising ROI Tips Ahead of #SESTO
To drive success on Facebook, Twitter, and LinkedIn requires understanding which social network is best for your company’s needs; the differences between search and social advertising; bidding and budgeting; and how to avoid ad fatigue.
Majestic SEO Takes Their Site Explorer Tool Free
The Majestic SEO team announced today that they have made their Site Explorer tool free for verified domains. With that, they also announced improvements to the user interface, additional features and unlimited use for paid users of the tool. Free user…
3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively
Rather than optimizing in a vacuum and giving all the credit to the last click, you should start incorporating some form of attribution modeling into your daily routine. Here’s how attribution modeling can help you work smarter and more effectively.
SearchCap: The Day In Search, June 10, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple Makes Bing The “Default Search Engine” For Siri One of the things that you might have missed if you weren’t paying really close attention…
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