Video Recap of Weekly Search Buzz :: June 14, 2013
Busy week, mostly because of all the news that came out of SMX Advanced via Matt Cutts. First up…
More New Tools From Bing Ads: Change History Graph In The Works
Following up on the new Bing Ads keyword performance visualization tool, Keyword Distribution Graph, Microsoft will soon be rolling out a visualization tool for change history. The Change History Graph will be available in the web interface and is meant to offer quick visual insight into the…
Please visit Search Engine Land for the full article.
Google Authorship Beyond Webpages
In last month’s post about authorship, I shared that Google has been experimenting with inferring authorship for PDF documents in addition to webpages. This piqued my curiosity to see if any other indexable filetypes could also have inferred authorship. Microsoft Office Files PowerPoint files…
Please visit Search Engine Land for the full article.
Twitter Analytics: Timeline Activity & Followers
Twitter launched free Twitter Analytics under Twitter Ads.
The Twitter Analytics are pretty basic, giving you basic information about what you share and how many mentions, retweets, favorites, clicks and replies each tweet gets…
Google Image Search Now With Related Search Carousel
Google announced on Google+ that they have added a new way to explore related searches within image search through an image carousel…
Facebook #Hashtags
Facebook now finally supports #hashtags, what took so long? I am not sure. Facebook talks about how this will help solve problems with search, discovery, participation and socially connecting…
Google Search Engineer Defends SEO On Hacker News
Normally it is Googlers defending Google on Hacker News but Ryan Moulton, a software engineer at Google since 2006, who I think works on the Google search team, is defending SEO and the SEO business on Hacker News.
In short, a blogger called out an ema…
Smart Geographic Segmentation & Bidding With Enhanced Campaigns
New PPC Best Practices In An Enhanced Campaign World was one of SMX Advanced Seattle’s most engaging sessions; and, as a speaker, I have received a great deal of feedback and questions about those bid location modifiers. As it turns out, location bid modifiers are one of the (only) benefits…
Please visit Search Engine Land for the full article.
Mobile Site Configuration & The Vary HTTP Header
Yesterday, Google announced more changes to the Google mobile search algorithm, which we can expect to roll out shortly. This update is intended to improve the search experience for mobile users by “address[ing] sites that are misconfigured for smartphone users” — presumably by…
Please visit Search Engine Land for the full article.
Local Link Building: An Easy Win
Local link building is often overlooked within link building campaigns. Here’s how to optimize links for local search by building great national industry links using geo-specific anchor text, and building great links from local authorities.
The New Inbox: The Intersection of Email, Mobile & Social Marketing
The mobile age is transforming the “inbox.” Here’s why your email marketing is a strong foundation for social and mobile marketing success, and how you can immediately optimize for and navigate the social and mobile currents.
Google Maps Adds 1,001 New Street Views From Singapore’s Bay To The Vermont State House
Google Maps has added more than 1,000 new destinations, with an expansive collection of street views across Asia, Europe, Latin America, the US and Canada. New Singapore street views have been added for Fullerton Heritage Promenade, the Singapore Zoo, …
SearchCap: The Day In Search, June 13, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Facebook To End Sponsored Search Ads — For Now Facebook has said that it’s getting rid of sponsored search results for the time being. It’s not…
Please visit Search Engine Land for the full article.
SPONSOR MESSAGE: SEO Tips & Tools @ SEO.mobi by Stephen Noton @MISCinfo #1 SEO Consultant in Asia
Stephen Noton the SEO Consultant in Singapore, Thailand, Malaysia, Hong Kong & China is sharing his life and his 16+ years of SEO & marketing in an App at http://www.SEO.mobi. In the App: Access to the Best SEO Tips, Plus SEO & Marketing Tools Automated Link Building Tool (for free)…
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Facebook To End Sponsored Search Ads — For Now
Facebook has said that it’s getting rid of sponsored search results for the time being. It’s not walking away from “search advertising,” however. In the future, there will be ads in Graph Search. But, the company is still in the process of working all that out. Facebook told…
Please visit Search Engine Land for the full article.
Twitter Offers Free Analytics For All Users
The information is basic, and is the same information that business users have had for some time. But for smaller businesses and marketers, having this information at a glance is helpful without having to resort to a third party tool.
Jeffrey Hayzlett: Here’s How to Be an Agent for Change #SESTO
Best-selling author and marketer Jeffrey Hayzlett says Businesses need clock changers. People who are change agents. People who don’t mind making mistakes in order to offer solutions, instead of just complaining about problems.
Matt Cutts: Google Panda Updated Monthly But Slowly Rolled Out
Back in March, Google said they will stop confirming Panda updates because they are now more baked into the index and algorithm. Well, at SMX Advanced, Matt Cutts of Google announced it is still roughly updated monthly but these updates are rolled ou…
Why You Should “Bing It On” In Your Online Marketing
Bing commercials have been running rampant on TV lately — they have amped up their service and definitely have something to prove. Among other things, they’re becoming increasingly integrated into Windows 8, possibly increasing public interest in Bing. For many people (online marketers…
Please visit Search Engine Land for the full article.
Hey, PPC Managers: Stop Being So Lazy!
When I do PPC webinars, I always like to open with a quick poll. In a recent webinar, I asked attendees to fess up to how much time they spend working on their AdWords account every week. The results were very promising: Almost 9 out of 10 (87%) of res…