Why You Can’t Miss SMX East – Straight from Your Peers
Attend SMX East for essential SEO, paid search and social media tactics that drive traffic and sales. Join us October 1-3 in New York City. How do you know if SMX East is for you? Don’t just take our word for it – read what past attendees have said (full testimonials here)… SMX East in […]
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Big Data + Big Math = Big Mess or Big Money?
Up Close Coverage From SMX Advanced 2013 What happens when you combine big data with some big math? Good things, bad things and things we have yet to truly comprehend. Big Data is the most talked about, misunderstood and nebulously defined component of…
Search Spammers Admit Defeat After Spam Algorithm But Vow To Return
Last Wednesday Google released the spam algorithm to target very spammy niches and “illegal” link building and spamming techniques. Did it work…
Google Knowledge Graph Carousel Sightings Becoming More Frequent Within A Wider Variety Of Searches
While the Google Knowledge Graph Carousel was launched nearly a year ago, more reports are confirming Carousel image displays appearing more often and for a wider variety of categories in SERPs. The Carousel display shows results in an image-focused fa…
High-Priced Talent Letting You Down? PPC Moneyball Revisited
As the summer weather haltingly makes its appearance in my neck of the woods, thoughts turn to on-base averages, fielding percentages and all of that Moneyball stuff. My theme for this column is the woeful underperformance of the team known as the Toro…
How to Report Organic Search Traffic Gains After Filtering ‘Bad’ Traffic
SEO reporting has little to do with ranking reports. Ensuring strong analytical measurements is key to gain trust with your clients/company executives, because that transparency shows what is truly working, rather than managing based on “feelings.”
Google Webmaster Tools Adds Google Tag Manager Verification Support
The Google Webmaster Central blog announced you can now use a new method to verify your site with Google Webmaster Tools. Now, you can use Google Tag Manager‘s container snippet code to verify your site with Google Webmaster Tools. To verify your unverified site with Google Tag Manager, go to…
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Link Count Continues To Drop On Google Webmaster Tools
Last Wednesday we reported complaints in the forums of webmasters noticing their links are dropping within Google Webmaster Tools. In short, the links shown in Google Webmaster Tools today versus two weeks ago was a fraction of the number.
Well…
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Updated Google Knowledge Graph Carousel
The Google Knowledge Graph carousel, which launched about 10 months ago, is now showing up more and has a slightly updated style.
Reported by Gabs at Threadwatch and in WebmasterWorld, amongst other blogs and tweets…
Google Glass Cruise Fitting For San Francisco Pick Ups
Chas Stewart posted in the Google+ Glass Explorers Community that his pick up invite in San Francisco triggered an unusual notification from Google. It seems that those picking up Google Glass for a fitting in San Francisco in the upcoming weeks will …
Black Hats Mock Google’s Matt Cutts With Payday Loan Hack
As you probably remember, Google launched a new spam algorithm to target spammy queries such as payday loans. It had a serious impact on spammers from what I see, which I will cover right after this story…
The Best Link Building For Local SEO — None!
Since Google rolled out the Panda and Penguin algorithm updates, numerous sites have been impacted or penalized. Often, companies that incur penalties or experience a drop in rankings don’t have a clue as to what they’ve done wrong — especially small, local businesses. This leads…
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Google’s Mobile “Quick View” Trial Appears To Be Over
Google appears to have quietly put an end to a long-running trial that added a “quick view” option next to mobile (smartphone only) search results from select websites. The feature offered searchers a fast way to see a lightweight version of a web page without having to fully click…
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6 Mobile Marketing Tactics to Nurture Customer Relationships
Text reminders, polls and surveys, sweepstakes, push notifications, social integration, and loyalty and membership programs are six mobile tactics to help you stay connected with your customers to generate and maintain customer love
Advanced Authorship: The Deep Dive
Up Close Coverage From SMX Advanced 2013 I just attended the SMX Advanced session, “Authorship: The Deep Dive” this morning, moderated by Elisabeth Osmeloski, and featuring speakers: John Carcutt, Advance Digital, Janet Driscoll Miller, Search Mojo, Mitul Gandhi, seoClarity, and Mark…
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Verify your site in Webmaster Tools using Google Tag Manager
Webmaster level: Intermediate
If you use Google Tag Manager to add and update your site tags, now you can quickly and easily verify ownership of your site in Webmaster Tools using the container snippet code.
Here’s how it’s done:
1. On the Webmaster Tools home page, click Manage site for the site you’d like to verify, then select Verify this site. If you haven’t added the site yet, you can click the Add a site button in the top right corner.
To do this, you must have “View, Edit, and Manage” account level permissions in Google Tag Manager.
2. On the Verification page, select Google Tag Manager as the verification method and follow the steps on your screen.
3. Click Verify.
And you’re done!
If you’ve got any questions about this verification method, drop by the Webmaster Help Forum.
Posted by Mariya Moeva, Webmaster Trends Analyst
Google Doubletalk and the Three Bears
Small business owners who want to succeed in SEO should embrace diversity, moderation and consistency to avoid the extremes. The trick is to do real SEO that will last. And they must ignore silver bullets as they represent fairy tale thinking.
Google’s Father’s Day Logo
Happy Father’s Day everyone! Google has a special Google logo, aka Doodle for the day. It is an interactive slot machine type of Doodle that matches up the diverse set of fathers around the world. Here is a video of the logo: Here is a static image of the logo:
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Happy Father’s Day 2013 From Google, Bing But Not Yahoo
Happy Father’s Day everyone! This would be the fourth year I am being honored with such a day myself. ;-) That being said, I wanted to wish all our Father’s a very special day today.
SearchCap: The Day In Search, June 14, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Spurred By PRISM Scandal, StartPage & Ixquick Surpass 3 Million Daily Searches Alternative search engines are having a good week, likely thanks to public…
Please visit Search Engine Land for the full article.