Category: Uncategorized

Adobe released their findings today on the impact of Google AdWords enhanced campaigns on advertising click costs. To arrive at their conclusions they examined 100 U.S. advertisers spending more than $100 million between March and May of this year.

Google has announced that failure to fix annoying mobile experiences will now actively hinder your efforts to rank well within search results. This warning from Google makes the case for brands to look again at mobile SEO even more compelling.

Here’s why a long-term content strategy rooted in “how do I create content that I myself would genuinely want to consume?” rather than “how do I get people to my website?” will raise the quality of your content and help build an audience.

Both paid and organic search listings are fighting for the same customer and keyword term. This ability to maximize share of voice is critical, especially when you start to understand the multiplication power of having multiple listings.

Google will take home more than half of all mobile advertising dollars this year as the company is poised to see record revenues for 2013. EMarketer said Google is on pace to set a new record after more than tripling its mobile revenues in 2012.

Google Analytics announced a redesign of the administration panel. Not only does the new design have a more consistent look and feel, but it should also go a long way to helping users visualize the settings for an account, property and profile.