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There’s so much more to keywords than traffic. Keywords are how people remember you, so they should reflect what you do, not be picked based on search volume. Here are some ways to make sure the keywords you choose will reach the audience you want.

Google and Bing both reward for A while hoping for B. That is, both search engines claim to provide simplified account management, while putting PPC advertisers in no-win situations, especially when it comes to quality score and enhanced campaigns.

You want to ensure that your linkable assets generate not only quality links, but social shares and mentions, qualified leads, conversions, and high-intent traffic. Here’s a process for picking and prioritizing linkable asset development.

Within 8 hours of launching Video on Instagram, more than a year’s worth of footage was shared. Meanwhile, the number of tweets containing a 6-second looping video from Vine has almost doubled in just two months, according to new Unruly Media data.

Iit’s unlikely the FTC will conclude that Google’s Waze buyout will significant harm other mapping services such as Bing Maps and Tomtom. But the FTC will consider whether Google is buying Waze to eliminate a potential future competitor.

Google’s got $5 on it … er, make that $240,000. This is according to last week’s announcement from medical cannabis nonprofit Michigan Compassion. The nonprofit said $240,000 in AdWords grants had been given by the Google Grants program.

According to Michigan Compassion, a medical cannabis nonprofit, Google awarded the group $240,000 annually in AdWords advertising through Google Grants, as well as the use of other Google products for nonprofits.

The local search landscape continues to evolve quickly. New vendors and local optimization tactics are emerging almost daily. Here’s a recap of the state of local search, the key players, and how to chart your way forward in this complex area.