Want To Speak @ SMX Milan? Here’s How
The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX Milan, November 7-8, 2013, at the MiCo – Milan Congress Center. We’re looking for both Italian and English speakers – all conference sessions will be translated in real-time. To…
Please visit Search Engine Land for the full article.
SearchCap: The Day In Search, June 26, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Study: Google Local Carousel Results Win 48% Of Clicks, While Only 14.5% Of Clicks Were On The Map When using heatm…
Most Valuable Ecommerce Customers Come from Organic Search [Study]
Custora collected data from 86 U.S. retailers with 72 million customers to show which acquisition channels online proved to be the most valuable. Organic search followed by PPC and email trumped other channels like social for ecommerce businesses.
FTC Updates Search Engine Ad Disclosure Guidelines
The FTC has released new guidelines for the search engine industry and how it distinguishes between advertising and natural search results. Particularly, the FTC believes that it has become harder for consumers to recognize paid search results.
Study: Google Local Carousel Results Win 48% Of Clicks, While Only 14.5% Of Clicks Were On The Map
When using heatmaps to gauge interest levels for Google Local Carousel results, search marketer Matthew Hunt discovered that 48 percent of searchers surveyed clicked the Carousel results, while only 14.5 percent clicked on the map. Using the search term ‘Chicago Restaurants,’ Hunt asked…
Please visit Search Engine Land for the full article.
DoubleClick Search Inventory Campaigns Now Auto-Create Ad Groups, Ads, Keywords
Inventory-aware campaigns in DoubleClick Search, designed to automate campaign management for inventory-reliant search campaigns, are getting even more dynamic. DoubleClick Search now automatically creates ad groups, ads and keyword lists for inventory-aware campaigns based on your settings….
Please visit Search Engine Land for the full article.
Google Hasn’t Gone Rainbow For DOMA & Prop 8 Rulings But Has, As Usual, For Gay Pride Month
My twitter stream is alive with people celebrating two important victories for gay rights today. They’re also noticing that searches for things like “gay” on Google are bringing up a rainbow-colored search box. That’s not Google celebrating the news, however. It’s…
Please visit Search Engine Land for the full article.
Linking AdWords And Google Analytics Accounts Finally Gets Easier
Linking your AdWords and Google Analytics accounts opens up a whole new world of opportunity for campaign execution, management and analysis. Yet, the linking process has been cumbersome and not particularly intuitive. That is finally changing. In the …
6 Parallels Between Old-School B2B Sales Tactics & SEM
I’m excited to be writing for the first time for Search Engine Land, sharing knowledge and tips that can help you with your B2B e-commerce and lead-gen search engine marketing. Having spoken recently at SMX Advanced in Seattle about how to “Rock it with PLAs,” I hope you’ll depart…
Please visit Search Engine Land for the full article.
SearchMetrics Releases Their SEO Ranking Factors Post Penguin 2.0
The folks at SearchMetrics have released their SEO ranking factors for 2013. This is their ranking correlation study they worked on for the past 3-months, right after the second-generation Penguin update was pushed out by Google. The key takeaways from…
Is Facebook Stepping Up to Search & Display?
If there is one company on a mission to capitalize on search and display, it’s Facebook. Recent evidence this year shows that the social giant is stepping up its game across both channels – in search, they have announced the Graph Search, and in display, they have made big waves with…
Please visit Search Engine Land for the full article.
Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes
We’ve all heard about the wisdom of crowds and how brands can build advocates through listening. But unsuspecting marketers who blindly attempt to take advantage of the crowds may find themselves causing more issues than benefits for their brands.
Thank You Cards From Google AdSense
As you know, Google AdSense turned ten years old the other week and they are celebrating. What you may not know is that Google sent some publishers thank you cards for being with them for 10 years.
The cards were signed by Scott Sheffer…
Video: Google Top Contributors Talk About Challenges & Camaraderie
We’ve talked about the Google Top Contributors a lot here, simply because I have deep respect for what they do on a day to day basis…
Google’s Cutts: Add User Satisfaction Poll To Your Site
Google’s Matt Cutts reshared a post on Google+ about Google consumer surveys adding a free feature for publishers to add code to their site to poll their website visitors if they like the pages…
Linking Your Google AdWords & Analytics Accounts Now Easier
Google announced it is now much easier to link your AdWords account to your Analytics account.
To do so, go to Google Analytics and click on the Admin section. Then click AdWords Linking in the Account column…
Google Search Box Gets A Rainbow For Gay Pride Month
Search Google for [gay], lesbian], [homosexual] or related terms and you will see Google convert the search box to…
Check Out the SMX East Agenda – Over 50 Sessions on SEO, SEM & Social Media Marketing
The Search Marketing Expo – SMX East agenda is now posted! Check out the agenda and register for the lowest-offered Super Early Bird rates. The SMX East agenda features over 50 sessions on paid search, SEO, social media marketing, local and mobile search. More than 80% of sessions offered are…
Please visit Search Engine Land for the full article.
2013 Study: 79% Of Consumers Trust Online Reviews As Much As Personal Recommendations
Today, we at BrightLocal released the findings of our 2013 Local Consumer Review Survey. This is the third wave of this study which explores consumer consumption (aka “reading”) of online reviews and how these influence their opinions and purchases from local businesses. More People…
Please visit Search Engine Land for the full article.