Bing Gives Webmasters More Control Over Deep Links
Bing has announced changes to deep link management. You can now log into Bing Webmaster Tools and remove specific deep links that the Bing algorithm has automatically generated and selected to appear under the main search result for a website.
Local Businesses Need To Expand & Refine Advertising Approach
With consumers leveraging a broader array of online and offline media when searching for local business information — and increasingly relying on smartphones and tablets to conduct searches — local businesses need to expand and refine their advertising approach in order to remain…
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Google Reader Closes: Save Your Data by July 15 Or Lose it Forever
Google Reader is no more. Google officially closed the doors on its popular RSS news reader yesterday. Today, it has posted a thank you message to its fans, and points users to alternatives like Feedly. Digg and AOL have also launched RSS readers.
Bing Ads Introduces New Ad Format With Windows 8.1 Smart Search Integration
Microsoft announced today that the Bing Ads platform will be integrated with Windows 8.1 Smart Search, giving Bing Ads advertisers more reach and a new ad format. Released last week, Smart Search in Windows 8.1 allows users to search across the web, apps, device and the cloud with one query. The…
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In Memoriam: Warren “Ted” Ulle (Tedster of WebmasterWorld)
The search marketing industry lost one of its brilliant minds last week when Warren “Ted” Ulle, but better known throughout the industry by his nickname “tedster”, passed away. Ted was a long time administrator at WebmasterWorld.
Why My Google Sitelink Demotions Aren’t Holding
Over the past several months, there has been a quiet but repetitive topic taking place in the Google forums. A recent one was started by loupiote, who said “a couple of weeks ago, I have demoted the link yet…
Google Webmaster Tools Cleans Up Navigation & More
Google has announced a clean up of Google Webmaster Tools, where they reorganized the left hand navigation menu…
Google Testing Larger News Photos In Search Results
Google Operating System reports Google is testing showing larger photos in the News OneBox Google web results page. Often, when you search for news related topics in Google.com, Google will show news results at the top, middle or bottom of the results. This is part of Google’s universal…
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How to Maximize Your Video Marketing Strategy With Google Hangouts On Air
There is a clear disconnect between the kind of content brands create versus what users actually consume. Here’s how businesses and brands can make use of Google Hangouts on Air to connect with consumers more deeply in the participation age.
11 Things We Should Never Ever Do In Link Building Again
Okay friends, we need to have a little talk. I am frustrated. All of us Link Week columnists genuinely care about giving away good (and free, I might add) information on how to do link building the right way. So why, why, pray tell, do we continue to see so much crap? Clearly, we’re going to…
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Google News Goes Larger With Pictures & Adds Sports & Weather
Google News announced three new changes to the Google News portal and is testing another Google News feature.
The announced changes include that Google is adding a sports box on some pages…
Google: You Are Ugly
I just can’t get over how ugly and unattractive some of the Google search results have come with the addition of the expanded local carousel.
I thought maybe I was the only one who felt it was ugly but no, many do. The reactions on Twitter, via email …
Reports: Google AdSense CTR Drastically Drops
There are reports in WebmasterWorld and Google AdSense Help forums of huge drops in the CTR and earnings for Google AdSense publishers on July 1st.
The responses from official Googlers, at least coming second hand from publishers…
Attention Digital Marketing Director: Read This for Your Social Media Success
How can you ensure a positive ROI from social media marketing activity with the complexities of resources and related responsibilities? The following steps will help you to solve the social media marketing assignment challenge.
Embedded Video Schema Markup: A 7-Step Checklist for Great Results
Couple solid authorship with good semantic markup best practices and you will achieve solid rankings. Here’s a checklist of steps to follow to achieve success with your embedded videos using semantic video markup to your web pages.
Want To Speak @ SMX East? Here’s How
The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX East 2013, October 1-3, at the Jacob K. Javits Convention Center in New York City. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that…
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Facebook Restricts Some Ad Placement to Protect Brand Reputation
Trying to appease advertisers, Facebook has updated its review process to ensure brands are protected. With this new process, Facebook aims to control where ads show, so they aren’t featured on pages or groups that may compromise a brand’s image.
Google Webmaster Tools Restructures Navigation & Adds Search Appearance Overlay
Google announced they’ve updated the navigation within Google Webmaster Tools and have also added a new “search appearance” pop up that should help novice webmasters. New Webmaster Tools Navigation The new navigation was redesigned and structured to be in the order of “the…
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2013 Search Awards Comes To The US With Nominations Open Through July 19
The 2013 US Search Awards are now accepting nominations from organizations, agencies and individuals for search campaigns conducted in the US. The awards include 22 different categories, along with a Grand Prix prize which will be awarded to the best e…