Enhanced Campaigns Barely Impact CPCs, But Bing Ads Gains Share In Q2 [RKG Report]
Google AdWords enhanced campaigns have had negligible influence on general Google trends so far, according to RKG’s Q2 Digital Marketing Report. However, Bing Ads continues to draw market share in clicks and ad spend. According to RKG’s tracking, Google AdWords has lost spend share for…
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Google’s Matt Cutts On Why Links Still Rule & How SEOs Go Wrong In Getting Them
Eric Enge has published an interview with Matt Cutts, Google’s head of search spam. The interview is similar to the format he published in 2010 with Cutts, but in this interview, the topic revolved mostly about link building and what is wrong with how SEOs do it today. In short, Matt Cutts…
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Search Ads Account for 52.8% of World’s Mobile Ad Revenue in 2012
Mobile advertising revenue is up across the globe, according to the latest findings from the Interactive Advertising Bureau. The report showed mobile ad revenue grew 82.8 percent in 2012 to $8.9 billion, up from $5.3 billion in 2011.
Google Maps App Drops Latitude & My Maps Plus Makes Offline Maps Harder
Google announced a new version of apps for iOS and Android (version 7.0) that cleans up some features…
Google: You Weren’t Hit By Penguin, Those Are Normal Fluctuations
A webmaster noticed his rankings and traffic from Google sharpely declined after the Penguin 2.0 release and decided to ask about it in the Google Webmaster Help forums.
The webmaster said they noticed a “sudden drop in rankings for branded” right aft…
Is Guest Blogging Getting Out Of Control?
Yesterday I wrote a story at Search Engine Land named Google: Guest Blogging For Links? You Better Nofollow Those Links. As you can imagine, it caught people’s attention – as it should. The title is not as extreme as Marie’s Yes, high quality guest pos…
What Is Your Focus When Ranking In Google?
WebmasterWorld moderator, goodROI, posted a thread at WebmasterWorld asking SEOs and webmasters to share “what method(s) do you use to formulate your SEO strategy?”
In short…
What B2B SEO Professionals Need To Know About Marketing Automation
A few weeks ago, Marketing Land covered the release of an update to the Digital Marketing Depot 2013 B2B Marketing Automation Tools Buyer’s Guide. The 61-page report covers “key trends impacting the marketing automation software market, as well as detailed information about the leading pure…
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SEO Quick Wins: Google Query Data
Your goal: to ensure you’re getting the most from your SERP display and keyword targeting. Here’s how to use Google Analytics to get at non-branded query data to improve your click-through rate, focus term targeting, and improve search rankings.
SEOs Say Links Rule Now, Content & Authorship Will Rule Later, In Moz 2013 Ranking Survey
Matt from Moz (formerly SEOmoz) has released a preview of some of the data from their search ranking factors survey they produce every other year or so. The preview shows us that SEOs still place most value on links and then keywords on the page. But l…
Single-Keyword Ad Groups: Maximizing Mobile Performance With Enhanced Campaigns
In early February of 2013, as part of the most debated AdWords update in recent history, Google introduced the concept of mobile bid adjustments, giving search marketers the power to optimize bids across devices for a single campaign. Though these adjustments were originally introduced at the…
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How to Introduce a Politics-Free Prioritization Model for Analytics Reporting
Establishing an effective prioritization model is fairly simple, and doesn’t have to be overly complicated or involve any specialized tools of any kind. Here are some guidelines you can think about when starting your own prioritization model.
AdProof PPC Ad Copy Testing Platform Aims To Speed Up Testing Through Crowdsourcing
Ad copy testing is one of the foundation blocks of PPC campaign optimization. Yet, as any PPC manager knows, it can be laborious, time-intensive, money-consuming, or take eons to get enough data to make a call and move onto the next test. Jonathan Nels…
Want Your Video Ads to Go Viral? Stop Trying to be Funny [Report]
Unruly reports the two most popular video ads from this year’s Super Bowl attracted the most shares on Facebook, Twitter, and blogs because they didn’t try to make people laugh. Find out why people share, plus the best day to release a new campaign.
KISSMetrics Introduces My Analytics, A New Mobile Google Analytics Checker
The new KISSMetrics My Analytics app for iOS device users contains quick access to Google Analytics reports for visits, unique visitors, pageviews, goals, ecommerce transactions, ecommerce revenue, plus comparison data between two time periods.
Paying it Forward (With a Great Tip)
There’s a tendency, whenever people want to learn about SEO/SEM, to seek the experts to learn from. Setting aside the often difficult task of determining who’s the right expert to listen to, it’s a more complicated process than it may seem.
SearchCap: The Day In Search, July 9, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: 50 Percent Of Companies Struggling With SEO Aren’t Integrating Social Media [Survey] What’s one key difference between companies that are successful…
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Google Paying to Have Ads Whitelisted on AdBlock Plus?
Google is reportedly paying browser extension Adblock Plus (and their parent company Eyeo) in order to ensure that their ads are displayed to those who are using the extension, by being included on their “whitelist” of allowable online advertising.
SPONSOR MESSAGE: Page One Power Boosts Search Rankings with Relevant, Sustainable Links
Page One Power is a custom link building firm based in Boise, ID that focuses on relevancy and transparency. We build high-quality, sustainable links for world class bands and mom & pop shops around the globe. Our in-house team of professional writers and researchers is the best in the…
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50 Percent Of Companies Struggling With SEO Aren’t Integrating Social Media [Survey]
What’s one key difference between companies that are successful with SEO and those that aren’t? According to a new study from Ascend2, it’s this: Successful companies integrate social media into SEO strategies and tactics more extensively than companies that struggle with SEO. The…
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