Google Paid Clicks Jump, CPCs Fall in Q2 2013; 75% Switched to Enhanced Campaigns
More than six million campaigns have been upgraded to AdWords Enhanced Campaigns so far and Google expects to have the remainder of its advertising partners, and their respective campaigns, switched over by the end of this month.
SearchCap: The Day In Search, July 19, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Search In Pics: Glass Jeopardy, Yahoo Blimps & Matt Cutts With Stormtrooper In this week’s Search In Pictures, here are the latest images culled from…
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Korea’s FTC Acquits Google of Antitrust Charges
The Korean FTC stated Google was not demonstrating an unfair advantage by preloading its search engine on Android mobile phones. While this is one small battle won by Google, it still has its hands full with an ongoing antitrust battle in Europe.
Bing Autosuggest Expands to Take on Instant Search, Knowledge Graph In One Fell Swoop
Bing initially provided info directly in the search box for a celebrity, politician, athlete or a connection on LinkedIn with a public profile. This has now expanded to include brands, movies, albums, places, software, sport teams, animals, and more.
Video Recap of Weekly Search Buzz :: July 19, 2013
This week’s search video recap is sponsored by EliteFlyers.com and you can win a free t-shirt by watching this video.Google has finally released that softer version of their Panda update…
Search In Pics: Glass Jeopardy, Yahoo Blimps & Matt Cutts With Stormtrooper
In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Jeopardy: What Is Google Glass: Source: Twitter Google Row Boat: Source:…
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Sick to Death of Content Marketing
SEO isn’t content marketing and content marketing isn’t SEO. There’s some potentially great crossover, but one is not a replacement for the other. Rather than trying to rebrand yourself, here’s why you should be proud to be an SEO professional!
Google Product Listing Expander Shows 16 Products In Results
RKG spotted a new Google test with the Product Listing Ads, where Google will show an option to expand the products listing ads in the web search results to show up to 16 products in total…
Poll: SEO Clients Not Paying? What Do You Do?
A BlackHat Forum thread has a topic that comes up every now and then – what do you do if your client is not paying you for SEO work you’ve done…
Yahoo Tests Green, Instead Of Blue, Search Ads
Looks like Yahoo is now experimenting with their own background colors for search ads. Spotted by @tecnonetblog – Yahoo seems to be testing a green background color for their ads. Personally…
USA Today & BBC Tricking Google News With Old Stories?
It appears that some major news publications such as USA Today and the BBC are tricking Google News to rank their older stories at the top of the Google News sections.
By tricking I mean…
Pictures Of Google Panda Recovery
Every wonder what the analytics and impression charts look like when you recover from a Panda update…
Leveraging Search Algorithms In A Semantic Search World
Innovation velocity in the search world is causing knowledge graphs to become increasingly sophisticated and ubiquitous. In light of that, it is imperative that semantic Web groups and SEO groups maintain a frequent and open communication. The SEO of the future will need to have a strong…
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Build B2B Brand Awareness, Not Links
Given the ample warning and increased transparency Google provided in advance of Penguin 2.0, it surprises me that B2B search marketers still blew up the forums about being penalized for link spam after it hit. There’s no reason webmasters should not have cleaned up their act before the…
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Link Building Campaign Design: How To Scale Outreach Today
“Scaling link building” is a buzzword that died a slow but well-deserved death over the course of the last several years. Panda, Penguin and common sense were nails in the coffin for many wild link building schemes advertised as “cheap and scalable.” But, if you’re…
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5 Google Dynamic Remarketing Ads Best Practices
Google transformed the face of retargeting for online businesses this June with the release of Google Dynamic Remarketing, making retargeting specific to user search available to retailers of all sizes. Here are five best practices for retailers.
Advertising on Amazon: 3 Winning Channels
Amazon is definitely the right place for merchants looking to increase sales – it’s just a matter of picking the right advertising product. Here’s a rundown of the three most popular forms of Amazon advertising: product, local, and display ads.
How to Start a Realistic International SEO Campaign
A new international SEO initiative is an exciting undertaking, but can be a daunting task when you take locations, languages, and many other factors into account. Your best success will come from a key combination of focus and realism.
4 Days Before Deadline, Google’s Larry Page: 75% Of Active AdWords Campaigns Are Enhanced
On today’s quarterly earnings call, Google CEO, Larry Page, addressed Enhanced Campaigns and noted that nearly three quarters of AdWords campaigns have migrated. Page said: “… we want to make advertising super simple for customers. Online advertising had developed in very device…
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SearchCap: The Day In Search, July 18, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Enhanced Campaigns Countdown: 10 Best Images That Told Us How You Really Feel T-minus just days until Google flips …