Master The Management Of International SEO Services Vendors
Today, I’d like to address an increasingly significant and treacherous topic for global marketers, a topic which I believe is insufficiently discussed — vendor management. The issues surrounding vendor management are principally related to cost, quality and control. First though, we need to…
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Time for a New Definition of SEO
SEO in the digital marketing mix is here to stay. Standardizing a definition of SEO will help buyers better understand the importance of it, the reason for committing to it, and the short- and long-term impact an SEO strategy has on a web presence.
Google Scientist: We Want To Be Able To Respond To A Query Like “Book Me A Trip To Washington, DC”
Will the day come that Google can successfully respond when you tell it something like, “Book me a trip to Washington, DC” — walking you through all the queries and answers needed to complete such a complex request? Will the day come when we’re using devices that only offer…
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Got 99 Problems? Missed Paid Search Opportunities Shouldn’t Be One
What does Jay Z’s new album have to do with paid search? Two things: It brought light to how much songs can influence search behavior, and it provides a reminder that being mindful of search trends can create revenue opportunities for brands.
External Domain CDN Good for SEO?
Is using an external domain cdn good for your seo
Logo Optimization: A Local SEO Stealth Tactic
When local businesses look to beef up their SEO game, they’re often looking for some clever technical trick. But, one of the simplest and most elegant local SEO tactics is to optimize the site’s logo. Since many businesses are unaware of it, employing it will amount to a…
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SearchCap: The Day In Search, August 12, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts: I Recommend NoFollowing Links On Widgets Matt Cutts, Google’s head of search spam, posted a video answer this morning strongly…
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Google’s Patrick Thomas Talks Controversial Content Ahead of SES San Francisco Keynote
Google has had sight of 60 trillion unique URLs, up from 30 trillion last year at this time. How can your content stand out? Find out from Patrick Thomas, a specialist on Google’s User Policy team, during an interactive keynote at SES San Francisco.
Google’s Matt Cutts: I Recommend NoFollowing Links On Widgets
Matt Cutts, Google’s head of search spam, posted a video answer this morning strongly recommending those who place widgets on their site or those who distribute widgets should place a nofollow on the links within the widget code. Matt Cutts said, “I would recommend putting a nofollow,…
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Yelp Outs More Businesses With Another Batch Of Paid Review Alerts
Yelp’s battle against phony reviews and unacceptable tactics to earn reviews continues today with the company posting another batch of “Consumer Alert” messages on business profile pages. This is the second time Yelp has announced that some businesses will be outed for trying to…
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Erwin Schrodinger, Austrian Quantum Physicist, Honored On 126th Birthday
Today on Google worldwide you will see a scientific looking logo with a cat on it, over a yellow background making up the Google Doodle today. It is to celebrate the life and accomplishments of Austrian quantum physicist…
Google Manual Actions Report Back In Webmaster Tools
Friday we reported that Google launched manual actions within Webmaster Tools, which basically shows you in almost real time if you have any manual actions against your web site.
Shortly after, Google had to take down the tool because of some issue……
In-Search Video Google AdWords Ads Not Working
We have confirmed reports in the Google AdWords Help forum that in-search Google AdWords video ads are not working.
Chris, an AdWords advertiser reported the bug last week saying it simply stopped working. He said while in-search ads stopped working….
Google Skip Redirects Adds Support For rel-alternate-media Annotations
Google’s Pierre Far, their mobile SEO man, announced on Google+ that Google has quietly added support for skip
Google Doodle Honors Schrödinger’s Cat Creator Erwin Schrödinger
Today’s Google Doodle celebrates the birthday of Erwin Schrödinger, a Nobel Prize winning Austrian quantum physicist. He is most notably famous for a thought experiment called Schrödinger’s cat, depicted in the logo with an alive and dead cat.
Vince: The Google Update We Should Be Talking About
Panda? Penguin? No. Understanding Google’s Vince update – which gave more preference to “big brands” in Google’s search results – is perhaps the most important update that you can understand, to help get your SEO programs on track.
There’s a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow
With consumer habits changing fast in favor of mobile, mobile will begin to effectively monetize. Use the power of story to demonstrate the value of mobile advertising – and how it will help bring your clients closer to that pot of gold.
Google Pays Homage To Nobel Prize Winning Physicist Erwin Schrödinger
Today’s Google logo marks the 126th birthday of Austrian physicist Erwin Schrödinger. Awarded the Nobel Prize in physics in 1933 while at the University of Oxford in England, Schrödinger is considered a founding father of quantum physics. Google’s logo honors Schrödinger by highlighting…
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Learn from the Pros: See Who’s Speaking at SMX East
More than 100 of the world’s most knowledgeable internet marketers will present at Search Engine Land’s SMX East, October 1-3 in New York City. You’ll learn what makes them successful, what keeps them up at night, and what to expect from digital marketing in the next year. See who’s…
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Small Business SEO Tactics: Risk vs. Security
SEO is currently in a “flight to quality”. This is what most columnists and bloggers mean by the “new” SEO. Sure, it’s similar to the old SEO, but now there’s a greater emphasis on quality and avoiding excessive, large-scale, low-quality SEO tactics.