How to Create & Measure Quality Content – Webcast Aug. 20
Digital Marketing Depot presents “How to Create & Measure Quality Content Your Audience & Search Engines Will Love,” Tuesday, August 20 at 1 PM EDT. Speakers Nathan Safran of Conductor and Ryan Howard of Trident Marketing will share their expertise. Registration is free at Digital…
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Yelp Now Allows Mobile Reviews, Adds More Consumer Alerts
Yelp now will let users leave reviews for businesses via their smartphones. Separately, Yelp also announced that is releasing a new batch of alerts on profiles where business owners have used some sort of incentive in return for great reviews.
Attribution: Busting The Myths
As one of the hottest topics in marketing, attribution is often presented as a panacea for marketers’ dilemmas, allowing you to understand how different advertisements in a purchase funnel work together. The typical description first shows how conversions attributable to various channels…
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Used To Searching For Content? Now, Content Searches For You
When it comes to search, we are accustomed to queries that are initiated client-side and not server-side. But, Google Now and similar services are altering this long-standing trend. Search, by definition, implies user-initiated actions. How is this changed by technology such as Google Now and…
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Google AdWords Editor Version 10.2 Supported Upgraded Sitelinks
Google announced that an updated version of the AdWords Editor, version 10.2 supports the upgraded Sitelinks for Enhanced campaigns.
Google notes that version 10.2 is the only AdWords Editor that works with enhanced campaigns properly…
Google Sitelinks With Borders
Chris Ainsworth posted a screen shot of a Google user interface test in the Google search results on his Google+ page. He noticed a subtle change for the sitelinks for branded search results. Specifically…
Google Now A Personal Assistant? Adds Search For My Things.
Google announced a new feature rolling out to U.S., English-speaking users on desktop, tablet and smartphone that makes Google act as your personal virtual assistant. Yes, you don’t have to type…
10 Bad Assumptions About SEM That Might Get You Fired — Part 1
I’ve been a search engine marketer (both paid and organic) for over ten years, and in that time I have made my share of mistakes. I’m not talking about pure accidents here — most of these mistakes were caused by poor assumptions on my part which turned out to be horribly wrong….
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The Social CEO: 6 Reasons Why the CEO Must Lead the Way
The CEO is responsible for every aspect of the business they lead. The time has come for CEOs to step up and take responsibility for the most direct connection they have with customers, employees, stakeholders and the media – social media.
Google: We Prefer To Assess Reconsideration Requests On Links Within Webmaster Tools However…
What does a webmaster do when they receive a manual action from Google telling them they have a penalty because of paid or bad links pointing to their site? Google has told us back in June that you should use Google’s “links to your site” report within Webmaster Tools to analyze bad links pointing…
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Is Paid Social Media The New Paid SEO?
Brands have a new way to pay for external or offsite SEO, a path to influence rankings. It follows the search engines’ terms of service and can lead to the type of links Google says are among the most valuable. Google spokespersons even endorse the principle behind this new paid form of SEO……
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How to Create YouTube Video Ad Campaigns for Direct Marketing
By understanding each YouTube video ad campaign type, how these ad units function, and understanding proper campaign segmentation, direct marketers can leverage this massive channel to drive more relevant traffic that converts.
Google Maps Adds Location Sharing After Google Latitude Shuts Down
Google quietly announced on Google+ that they have added “location sharing” features to Google Maps for Android.
This was expected since Google Latitude died and was being shut down…
Paid, Earned & Owned. Facebook, Twitter & More. Get It All At SMX Social Media Marketing Las Vegas – See The Agenda!
Struggling to demonstrate the value of Twitter followers? Trying to decipher Facebook’s ever-changing advertising options? Uncertain if Google+, Instagram, Pinterest or Tumblr deserve a slice of your limited time and attention? Attend SMX Social Media Marketing for a jam-packed program of cutting…
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5 Ways to Localize Social to Boost Relevance and Exposure
Unique localized strategies specifically for social media are a must for brands that want to be engaging and stay relevant. Here’s how to ensure businesses with multiple locations can easily be found online and help generate local leads.
Over 19 Billion Searches In July, Google And Bing Both Up
Earlier today comScore released July 2013 US search market share data. The figures reflect modest growth for Google, stasis for Bing and contraction for everyone else. Google bumped up slightly from last month to 67 percent market share, while Bing hovered just below 18 percent. Yahoo lost a tenth…
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SearchCap: The Day In Search, August 14, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Brings More “Now” To Search With New Quick Answers Google is bringing more of the capabilities of Google Now to the search box and providing a…
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‘Geo-Conquesting’ Drives Customers Away from Local Competition with Mobile Ads [Study]
xAd has released its Q2 2013 Mobile-Location Insights Report, which showed “geo-conquesting” – a way for mobile advertisers to grab attention away from local competition – is on the rise and businesses are seeing success with the strategy.
Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]
Oklahoma’s Tourism and Recreation Department, using only 20 percent of its marketing budget on YouTube TrueView ads, increased website visits by 486 percent year over year. TrueView ads accounted for 44 percent of all their site traffic.
Google Brings More “Now” To Search With New Quick Answers
Google is bringing more of the capabilities of Google Now to the search box and providing a range of personalized “quick answers” regardless of platform. These new search capabilities focus on “travel and logistics” use cases: reservations, flights, package tracking and…
Please visit Search Engine Land for the full article.