Google’s Data Highlighter Adds Support For Book Reviews

Google has quietly added support for book reviews rich snippets with the data highlighter tool. Pierre Far from Google announced it on his Google+ page saying “you can now use Data Highlighter to tell us about pages on your site that have book reviews.” That means you can now mark up…

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4 LinkedIn Recommendations For The B2B SEO Professional

LinkedIn’s recent announcement about the redesign of LinkedIn Group pages has had me thinking much more about why B2B search marketers need to leverage this social media platform in support of SEO initiatives. According to the announcement, “there are more than 200 conversations…

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What It Takes To Create A Winning Mobile SEO Strategy: 5 Questions With Humana’s Mobile Manager

According to a study conducted by Pure Oxygen Labs earlier this year, Humana was one of only six top 100 Fortune 500 companies whose website met Google’s mobile SEO requirements. In light of Google’s focus on mobile, mobile SEO is something all companies should be considering –…

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Dive deep! Attend a marketing workshop at SMX East in NYC. Register now!

Join the most accomplished search marketers in the world at SMX East, October 1-3 in NYC. Add an extra day of learning and sharpen your marketing skill set by attending one of six in-depth workshops offered on September 30. Choose from various SEO, AdW…

10 Questions To Ask Before You Hire a Customer Review Management Service

I have been doing a bit of work in the reputation management space as of late, and the subject of customer review management comes up a lot. There are probably hundreds of review management services out there, and it’s difficult to understand what makes one better than the other. With that in…

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