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Blogging should be a part of any sound marketing plan. You need to create engagement and provide the ability for people to share content coming from your company. Here’s how you can set yourself up to realize positive SEO results from a blog.

One of the highest performance-driving factors will be effective location targeting. That’s not just geotargeting, but a holistic location strategy, including things like ad copy and tangible calls to action like phone calls and directions.

If you’re working with multiple publishers to promote your mobile app, it’s critical to put right attribution technology in place to know who’s responsible for the install event and which publisher should receive payment for generating that install.

Most small businesses run very close to the margin and traditionally resist increasing their SEO budget, no matter the consequences. While SEO will is becoming more difficult and expensive to execute, the ROI remains high for small business.

The former Formula One president wants Google to create a special algorithm to detect and delete certain content – specifically, of him participating in an S&M party. Google says doing so would create an “unprecedented new Internet censorship tool.”