Live @ SMX East: Must-Have Local Search Tactics
Do you run a small business? Or do you provide search marketing services for companies who serve predominantly local customers? Then you know so-called “local search” is a unique beast in its own right, requiring different approaches for organic optimization, paid search and social…
Please visit Search Engine Land for the full article.
10 Bad Assumptions About SEM That Might Get You Fired — Part 2
It can be embarrassing to admit when you’ve been wrong. But that’s what I did in my last post where I listed the first 5 of the 10 bad assumptions about SEM that could have gotten me fired. Today, I admit even more blunders that I hope will help keep some of you out of […]
Please visit Search Engine Land for the full article.
10 Reasons Why Search Is In Vogue: Hot Trends In Semantic Search
Search is strongly featured in the all-important September issue of Vogue, which includes a 10-page layout of models wearing Google Glass, along with an in-depth feature on Yahoo CEO, Marissa Meyer, looking simply stunning and chic. Google Glass and th…
Rethinking Quality Score: It’s All Relative
Quality score has limited use as an actionable metric. For day-to-day management, it’s more useful to focus on relative quality score (i.e., your score compared to advertisers you directly compete against at each position in the search results).
Why Local PPC Needs Call Tracking
Call tracking will help you sell more effectively, provide clients greater clarity on the impact your efforts have on their business, show clients you’re measuring the right activity, and keep clients longer. The benefits far outweigh the cost.
August Search Market Share Grinds To Standstill, Though Google & Bing Grow In Volume
Today comScore released US search market share figures for August. I’m tempted to say, “Nothing to see here folks, move on.” All the numbers are basically flat compared with July. There was almost no movement across sites; everybody’s in the same position as last month. A…
Please visit Search Engine Land for the full article.
SearchCap: The Day In Search, September 11, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Quietly Brings Back RSS Feed Option To Google Alerts The Next Web reports Google has quietly added back the RSS Feed option to Google Alerts. I’ve…
Please visit Search Engine Land for the full article.
Google Quietly Brings Back RSS Feed Option To Google Alerts
The Next Web reports Google has quietly added back the RSS Feed option to Google Alerts. I’ve confirmed the RSS Feed option has indeed returned at google.com/alerts. In early July, Google quietly dropped RSS delivery as an option for Google Alerts. I lost tons of the alerts I’ve set up,…
Please visit Search Engine Land for the full article.
Google: Unlinked URLs Are A Source For Indexing New Content
John Lincoln from Ignite Visibility spotted a Google Hangout where Google’s John Mueller confirmed that Google will use URLs or domain names within content that are unlinked, i.e. without an a href attribute, to discover and index new pages of content. John went on to add that typically no…
Please visit Search Engine Land for the full article.
Bing Ads Launches Google Enhanced Campaigns Compatibility Update, Tablet Targeting Stays, Still
Today Bing Ads launched the updates the company announced in June to make the platform more compatible with the changes Google ushered in with enhanced campaigns. The updates were implemented to support uploading of now-enhanced AdWords campaigns into …
Yelp Triples The Search Filters On Its iOS App
Yelp quietly made a pretty big expansion of its search capabilities on iOS within the past week. The company’s latest iOS app update included a new photo viewer, increased visibility of bookmarked businesses, improvements to review highlights … and about 15 new search filters that…
Please visit Search Engine Land for the full article.
Google’s Matt Cutts On What To Do If Your Site Was Hit By Panda
Google’s head of search spam, Matt Cutts posted a new video today talking about the Panda update. The question he tried to answer was, “what should a site owner do if they think they might be affected by Panda?” Matt’s short answer to the question is to make sure to write…
Please visit Search Engine Land for the full article.
Weird Google Maps iOS Transit Directions Bug
A Google Maps Help thread has a bug report from two different iOS users with the transit directions in the new Google Maps app.
In short…
On 9/11 Searchers Upset With Google’s Small Black Ribbon
On the 12th year of the horrific events of September 11th, the search engines are offering some level of remembrance for those who lost their lives. Google, Bing, Ask.com and others in the search industry have placed ribbons or powerful background ima…
Give Examples: Is Google Lying To Us?
If any of you read some of the comments left on the stuff I write here, you will see some of the anger and actual hate some webmasters have towards Google and even myself. They think that I am paid by Google to feed you things that they want you to hea…
Google AdWords Conversion Import Tracks Offline Sales
Last week, when I was offline, Google announced a new AdWords feature that lets you track offline sales triggered by online search ads.
Every Google Manual Action Impacts Your Site Or Pages On Your Site
For some reason, I was under the impression that there was one manual action that Google sends out to some webmasters that is a warning of something that looks spammy but no negative manual action was taken on the site.
I was wrong…
404 Page Best Practices
Is your website serving up 404 errors for pages that have been moved, deleted, or mistyped? Here’s how you can find 404 pages, how to limit the negative impact on user experience and your SEO efforts, and tips on how to create a good 404 page.
Could You Walk In Google’s Shoes? Making Tough Calls With Search Listings
It’s pretty easy to sit back and slam Google for how you think it should make decisions when it comes to search listings. It’s much harder to actually make those decisions, when you have a deeper understanding of all the implications involved. To experience this better, here’s a…
Please visit Search Engine Land for the full article.
Live @ SMX East: Up Close & Personal With Google Glass
It’s Google’s latest “moon shot.” Google Glass. A wearable computer that offers hands-free access to both the consumption and creation of online content. Some say Glass changes everything, while others remain skeptical about Glass’ place in the digital future. This…
Please visit Search Engine Land for the full article.