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Small businesses need to market themselves without breaking the bank. By creating great content and promoting that content via social media, small businesses are also creating buzz, relationships with consumers, and value to their clients.

What’s all the fuss about real-time bidding? The speed and accuracy of the RTB model provides a massive opportunity to advertisers who may not have been able to spend their advertising budgets effectively with traditional display buying.

It has long been speculated, but Twitter has officially filed for their IPO, ending months of rumors. Twitter announced their intention, unsurprisingly, via their online Twitter feed. The terms of the IPO are confidential

Designing a search engine is no easy task. Should a search engine filter explicit types of content? Here’s a look at the slippery slope Google and many other search engines must navigate when creating algorithms to crawl the web.

Google has announced a change to the way Google Webmaster Tools serves backlinks to users. Now, instead of getting a huge list of backlinks in alphabetical order, they are giving a better representation of all the backlinks.

Google penalties are a legitimate concern for anyone who runs a website. When your traffic vanishes, it won’t return overnight, and recovering will take both time and money. Here’s why and how you should prepare now for a huge traffic drop.