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Negative SEO is a large concern for webmasters, especially those in competitive niches. Here are some distinctions about types of link-based negative SEO, and some insights and tips on how to protect your site, based on several real world examples.

Google’s Product Listing Adds have posed serious challenges for retailers of all sizes. Here are 10 of the most common mistakes that search marketers make, as well as some advice on how to address them to improve your own PLA campaigns.

Even if you offer your services nationwide, being local has become an important ranking factor for Google. Try to cover the most important cities before a smaller local player takes your place. Here’s how to prepare for the increasing role of local.

While many B2Bs focus on Facebook for organic interaction with customers, B2Cs often look to advertising on Facebook to drive sales. But a new case study from Facebook’s advertising unit shows positive lead gen results in a B2B social environment.

The FTC has announced they will hold a workshop on the subject of native advertising in December. While the fact that holding a workshop isn’t necessarily that big of news, the fact of the FTC is looking into native advertising at all is big news.

Nofollowing a link is a great way to tell Google you don’t want to pass PageRank for a particular link. But what happens if your site get a lot of these links? Google’s Matt Cutts says this isn’t likely to raise a flag that a site is untrustworthy.

Four sessions presented by Googlers during SES San Francisco spanned advice and insight about mobile apps and analytics, navigating SEM in a constantly connected world, engagement in mobile display, and how to maximize profit in AdWords campaigns.