Maps Roundup: Google Avoids Waze Antitrust Fight, Scout Social Mapping, deCarta Route Patent

Google spent just over $1 billion to take Waze away from Facebook, Apple or Nokia and Microsoft. It equally sought the real-time driver feedback that Waze crowd-sourcing provides. Given the size of the transaction the US FTC got immediately involved to…

Google: Webmaster Tools Reporting To Return To Normal Within In Coming Days

Google’s Webmaster Tools search query reports are very delayed right now, but Google tells us that they “expect reporting to return to normal in the coming days.” This is a “bug” in how Google shows webmasters search queries that drive traffic a site. The reporting…

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Yosemite National Park Gets A Google Logo To Mark Its 123rd Birthday

Today’s Google logo celebrates the Yosemite National Park, which congress established as a national park on this date in 1890. The logo includes a collection of badges with “Google” front and center on a yellow badge featuring the park’s famous Half Dome Mountain. A John…

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Are You Setting The Right Link Building Expectations?

In the world of search and online marketing, we talk a lot about the evolving landscape, particularly when it comes to link building. Tactics that work one day can stop working with the switch of a Google button. Tactics that you think are legit can suddenly be deemed a “link scheme.”…

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A PLA Investigation:The Case Of The Hot Pink Wedge Pump

The takeover of the formerly-free Google Shopping by Product Listing Ads (PLAs) is less than a year old. With any new online marketing channel, you would expect some kinks in the system — i.e., some idiosyncratic behavior that is unexpected — and PLAs are no exception. This article…

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