Google Makes Mobile Search Faster With Ping Attribute

Ilya Grigorik, a Google developer advocate, announced last night a small tweak Google made to the mobile search experience that will speed up the mobile search experience on mobile Safari and Chrome by 200-400 milliseconds. By implementing a attribute named <a ping>, Google is able to…

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New Data Suggest AdWords Enhanced Campaigns Actually Work

Nearly two months after the forced roll-out of Enhanced Campaigns in AdWords, at least one key question remains unanswered: are we better off today than we were before? In my column this week, I’ll try to answer that question using some data-driven analysis — but first, I thought it…

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Top Social Tactics For Search Marketers

When it comes down to social’s impact on search, it all comes down to three things: Trust, credibility and quality. This was a common theme throughout the Top Social Tactics for Search Marketers session at SMX East. As Google continues to penalize links, and search marketers shift away from…

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Essential YouTube Optimization Tactics

During the YouTube: Optimization Tips For The Second Most-Popular Search Engine session at SMX East we were treated to smorgasbord of tips, tricks and sound advice for marketers wanting their video marketing to leap-frog the competition. Manny Rivas, Online Advertising Director at aimClear got us…

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The Challenge Of Getting Mobile SEO Right When Google Is Inconsistent

The Getting Mobile SEO Right, Because Now Google Really Cares session at SMX East had a stellar group of presenters including Google’s Pierre Far, Resolution Media’s Bryson Meunier, Move.com’s David Roth and Local Market Launch’s Gideon Ruben. This was a fantastic panel with…

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SMX Social Media Marketing: Super Early Bird Rates Expire Soon – Register Now!

Master paid, earned, and owned social media. Attend Search Engine Land’s SMX Social Media Marketing conference for two days of tactic-filled sessions and invaluable networking. View the agenda. All Access, Workshop, and Boot Camp passes available. Super Early Bird rates expire next Friday,…

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Bing Ads Launches Its Own “Express” Program For Local Small Businesses

This week, Bing Ads unveiled Bing Ads Express, a pay-per-click program for small local businesses that is clearly modeled on Google’s AdWords Express program. Businesses can launch a single ad campaign tied to their Bing business listing and geo-target the ad to show in their locality. There…

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