Category: Uncategorized

According to Bing, in blind testing, users prefer Bing over Google. But a new survey has ignited a huge debate by questioning the validity of the Bing It On Challenge results based on how the challenge was conducted.

The last couple of weeks have been full of the kind of Google news that fundamentally alters the way SEO professionals and site owners do business. Here’s what Google has changed and what those changes mean from a social marketer’s point of view.

Don’t believe the media hype. Google Glass isn’t likely to be adopted by mainstream consumers. However, there are some important takeaways about the future of search that we can take from Google Glass, Apple’s Siri, and Google Now.

Mobile customers are intolerant and fickle. Making users aware of your app can be competitive and expensive, so don’t put out apps that are slow, freeze, or kill batteries. Unless you don’t mind losing thousands or millions of dollars in revenue?

Google has unveiled two new local features for product listing ads (PLAs) to a limited number of retailers: local availability and local storefronts. These ads will tell customers when a product is available for purchase in a local physical store.

Yelp is offering a new cost-per-click (CPC) program bundled with its enhanced listing option. To be clear, the ability to bid on a CPC basis isn’t new, but this new program includes a discount bundle with some enhanced features.