Bing Places Expands To Canada, UK
Bing Places is finally available beyond U.S. borders. The company announced today that local businesses in Canada and the United Kingdom — and search marketing agencies that work with local businesses there — can use Bing Places to add and manage local business listings for inclusion in…
Please visit Search Engine Land for the full article.
Google Penguin 2.1: Who Got Hit?
Penguin is back, and link spam cannot run and hide. With the 2.1 data refresh, G-Squared Interactive looked at factors that triggered 2.1,and said culprits included forum spam, blogroll spam and spammy directories, to name a few.
Foursquare Gives iPhone Users Real-Time Recommendations & Rolls Out 2 New Search Features
Foursquare announced three new upgrades today. The location sharing app has extended its ‘Real-Time Recommendations‘ to iPhone users, and added two new search features: a ‘Nearby’ button and the ‘Friends at a Glance’ feature that displays most recent check-ins by…
Please visit Search Engine Land for the full article.
Bing Ads Express Manages Paid Search for Local Businesses
Bing has launched a new automated paid search program in 25 U.S. cities that makes it easier for local businesses to start PPC advertising. Claim your business, write an ad, select where you want it to run, and Bing’s algorithms will do the rest.
Google Algorithm Tweak Tries to Squash Mug Shot Websites
Google is putting the kibosh on the controversial for-profit mug shot website industry through a recent algorithmic update that extracts such sites from the search results. However, some free speech advocates are questioning the move.
First Half Online Ad Revs $20 Billion: Search Biggest, Mobile Fastest Growing
The IAB has just released Q2 and first half 2013 online and mobile ad revenue figures. Total digital ad revenue in the US for 1H 13 was just under $20.1 billion (vs. $17 billion last year). Mobile represented 15 percent of the total. Search revenues we…
Google Bakes In Knowledge Graph With Bacon Number
If you search for an actor/actress in Google and then click on the “People also search for” section in the knowledge graph, Google will show you the bacon number or the connection/relationship between the first person you searched for and the second pe…
SEOs Adapt To Google’s Hummingbird Algorithm
As you know, Google announced their Hummingbird algorithm about a month after it launched, claiming no one noticed and no one should notice. But we do think we did notice but no one can confirm that outside of Google and they won’t…
Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be
A typical small business advertiser spends $1,200 a year on PPC, but wastes 25 percent, on average, according to a new WordStream study of 500 small and medium business Google AdWords accounts. Here are five optimization tips to avoid wasted spend.
Study Finds Small Businesses Waste 25 Percent Of Their PPC Budgets
While pay-per-click marketing has become an integral part of many small businesses’ marketing plans, most SMBs struggle to find the time and resources to manage their PPC campaigns. A new study finds that, due to managerial and strategic errors, SMBs inadvertently waste a quarter of their…
Please visit Search Engine Land for the full article.
4 Google Carousel Optimization Tips
Google Carousel presents a new opportunity to appear at the top of the search results, but with it also comes some new best practices. Here’s a look at how Google’s Carousel works, its impact on industries, some tips on images, and how to optimize.
Hummingbird’s Impact On B2B Sites
The new Hummingbird algorithm will revolutionize the way B2B companies market their sites in search. Many larger B2B companies tend to invest marketing dollars in more traditional forms of marketing rather than SEM because the B2B space is usually not …
The Causal Nexus of SEO
Everything you do won’t necessarily lead directly to more rankings, traffic, or sales, but that doesn’t mean it didn’t work; it may simply be the first domino to fall. Here are three important reminders as you navigate today’s convoluted SEO path.
Google Promises To Fix Their Stop Watch
Google launched a neat fun search feature, a timer or stop watch feature back in August. About a week ago, the Google timer stopped ticking.
Yesterday…
Google Adds TV Episodes To Knowledge Graph
Google announced on Google+ that they added TV episodes to the knowledge graph.
So now when you search for a specific TV show, Google will show you upcoming episodes…
Google Alerts Perk Up After Hummingbird Launch?
Google Alerts has seen some maintenance by Google’s engineers recently. It added back the RSS option after losing it. There were also reports of the alerts not working for many.
In the past few weeks or so…
How to Turn Data & Creativity Into Great Content in 3 Steps
Can we ever satisfy both the scientific and creative approach to content marketing? Yes! Content creators can follow this practical three-step process to combine creativity with metric-driven subjects and content. The result? Great content.
Broken Link Building: Why Suggesting Your Own Content Isn’t a Smart Strategy
The higher the quality of the replacement content you suggest, the higher the likelihood that your pitch will succeed. By limiting your replacement strategy to just your own content, you reduce the chances of your pitch being successful. Here’s why.
Google Adds TV Listings, But The Results Aren’t Ready For Prime Time
Hurray. Google Search has gained TV listings, the company announced today. What’s not to like? Perhaps that they don’t work as well as they could and are disappointing compared to what Google’s TV listings are like within Google TV. You remember Google TV, right? Google shared the…
Please visit Search Engine Land for the full article.
Debate: Do Single Product PLA Ad Groups Strangle ROI?
Building out Product Listing Ad campaigns in Google AdWords with single product or single SKU ad groups has become a fairly common practice. The idea being that isolating each product into its own ad group gives advertisers more control over which item…