Category: Uncategorized

Location-based social networking brand Foursquare has rolled out self-serve ads to all advertisers, in an effort to monetize their audience of 40 million users. Here’s a look at how the new ads work, and the ad creation process.

Rather than spending your time trying to figure out every little nuance of Google’s search algorithm and seeking shortcuts, Matt Cutts says you should build a fantastic site people love and have a well-rounded portfolio of ways to get leads/traffic.

The first half of 2013 was a record high for online advertising revenues, coming in at $20.1 billion, according to the Interactive Advertising Bureau.
Revenue from search increased 7 percent from $8.1 billion for the first half of 2012.

Twitter announced this week what many marketers may have been waiting for – a way to schedule tweets one year in advanced right through Twitter. But there is a catch: only Twitter advertisers have the option to use this new functionality.

Several reports offer a healthy roundup of paid search spending and a positive outlook for the remainder of 2013. Insights from RKG, IgnitionOne, and Kenshoo all report that U.S. marketers continue to increase their investments in paid search.

Adobe has revealed an extensive list of new features that extend functionality for their customers – including predictive analytics and anomaly detection, expanded real-time reporting and mobile analytics capabilities, and video metrics reports.

If you run an ecommerce site and you’ve seen traffic flat-line, slowly erode, or fall off a cliff, then product page content issues may be the culprit. Here’s a closer look at some of the most common ecommerce content woes and how to fix them.