Facebook Launches New Retargeting Capabilities
New retargeting options are coming to Facebook that won’t force you to go through FBX (Facebook Ad Exchange). Advertisers will now be able to manage retargeting programs directly through Facebook’s interface instead of DSPs.
Mobile Accounts For One-Third Of Google Paid Clicks In Q3, Yet CPCs Drop From Q2 [Report]
The Search Agency released its third quarter State of Paid Search Report, showing strong growth in mobile for Google since the completed roll-out of enhanced campaigns this summer. Mobile clicks accounted for one-third of Google’s click share. In contrast, Bing’s mobile click share…
Please visit Search Engine Land for the full article.
5 Tips to Get Your Product Feed Ready for the Holidays
Getting your inventory feeds in shape will help capture as much high quality traffic as possible. Here’s how to make those inventory feeds work for your business this holiday and go from marketing zero to marketing hero in no time.
Moved: Wrong Thumbnail in GWT – Reason for Concern?
This thread was spliced on to end of thread : http://www.webmasterworld.com/google/4615893.htm
Homeward Bound: A Great Long-Form Ad For Google Maps
One of the most popular articles on the AdWeek site today showcases what is essentially an ad for Google Maps/Earth. It features an Indian man (Saroo Brierley) who as a young child falls asleep on a train with his brother. His brother doesn’t wake him up at their designated stop. When he…
Please visit Search Engine Land for the full article.
SearchCap: The Day In Search, October 16, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s [Not Provided] At 87% Of Google Search Traffic To Major News Sites [Report] If you’ve been hoping that the hypocrisy of Google hiding keyword…
Please visit Search Engine Land for the full article.
Google’s [Not Provided] At 87% Of Google Search Traffic To Major News Sites [Report]
If you’ve been hoping that the hypocrisy of Google hiding keyword referral data from natural search traffic but still sharing it with advertisers would get some attention from the mainstream press, this might help: New data from Parse.ly shows that 87 percent of all Google organic traffic to…
Please visit Search Engine Land for the full article.
Google’s Matt Cutts: Guest Blogging Best Done In Moderation
In his latest video, Google’s head of search spam Matt Cutts answers the question, “How can I guest blog without it appearing as if I paid for links?” According to Cutts, when his team reviews spam reports, there is usually a clear distinction between organic guest blog content…
Please visit Search Engine Land for the full article.
Microsoft Touts Bing Smart Search In New TV Ad For Windows 8.1 Release Tomorrow
Microsoft is pushing its new Bing Smart Search feature, which will hit the streets tomorrow when the company releases Windows 8.1. Bing Smart Search is a feature in the new OS that simultaneously searches the web, the cloud (Microsoft SkyDrive), your PC and — if you’re using a mobile…
Please visit Search Engine Land for the full article.
All Google AdWords Advertisers Gain Access to Review Extensions
Review extensions for AdWords have moved from beta and is being rolled out to all AdWords accounts. This extension allows advertisers to place things such as third-party reviews, rankings, and awards for specific sources right into their AdWords ad.
Mobile Trumps Desktop in Paid Search Click Share [Study]
The Search Agency has released its State of Paid Search Report for Q3 2013 which showed advertising spend is up across Google and Bing networks, and mobile devices are taking the lion’s share of paid clicks at the expense of desktop.
Google Keyword (Not Provided): How to Move Forward
Learn what the loss of keyword data really means, how you can measure SEO success and performance now, and how to research keyword opportunities, as well as eight ways you can report on SEO performance when keyword data is “(not provided)”.
Google Says Favicons To Return To AdSense Ads
In July, Google officially announced favicons within AdSense ads. So the ad units will show off the site’s favicon, if available, which should increase one’s click through rate.
But in September, when Google launched their new AdSense formats the fav…
Google: Using Google Translate Is A Form Of Auto-Generated Content Spam
Google’s John Mueller said in black and white in a Google Webmaster Help thread that using Google Translate to translate your whole site, is the same thing as “auto-generated content.”
This should come to no surprise to anyone here…
Google Says No To MugShots Web Sites With New Algorithm
On October 3rd, Google launched another algorithm change, one I didn’t cover here but wrote about at Search Engine Land named the Google Mugshot Algorithm.
In short, Google has downgraded the rankings of mugshot web sites, such as Mugshots…
Google Analytics Enables Channel Grouping Sharing
A savvy analytics guy named André Mafei spotted a new feature within Google Analytics and shared the news on Google+.
Google now supports the ability to share your channel grouping…
Google Penguin After-Dance Going On Now?
There is some very early chatter at WebmasterWorld of reports that another Google shakeup is going on right now.
Webmasters are questioning if it is an update to Penguin 2.1 or if it is something else…
The Structured Data Brouhaha At SMX East: Clarifying Contentious Issues
If you attended the Structured Data Superstars session at SMX East earlier this month, you probably witnessed a very brief interchange between myself and Googler Pierre Far at the end of the session. Pierre woke everyone up by stating that some of the semantic markup recommendations I’d…
Please visit Search Engine Land for the full article.
Building A B2B Brand From Scratch Through Search
In the past few articles, I’ve talked about various search strategies to apply to your existing B2B search campaigns. But what if you’re starting from scratch, and you’re building your brand for the first time? Maybe your brand is embarking on a strategy to expand into the market…
Please visit Search Engine Land for the full article.
Google Analytics Hostname Report – Great for Troubleshooting
The Google Analytics Hostname Report has many benefits, but is often underused as it is slightly hidden away under Technology and Network report. This report is essential for troubleshooting traffic anomalies and planning a cross-domain strategy.