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SEO plays a key role in demand generation initiatives by cultivating significant organic search traffic and leads. Here are critical points B2B SEO professionals need to consider, based on select research highlights and evolving trends.

Performance on Facebook advertising for retailers is increasing significantly, meaning advertisers should feel confident about in their Facebook ad spends for the upcoming holiday season, according to a new report released by Nanigans.

In September 2013, 188.7 million Americans watched 46 billion online content videos, while the number of video ad views totaled 22.9 billion. AOL (fueled by its Adapt.tv acquisition) served the most video ads – 3.7 billion to Google’s 3.2 billion.

If you’re doing guest blogging and want to avoid getting in trouble with Google, you definitely want to do it in moderation, make sure you’re on topic with the content and the website it appears on, and avoid abusing keyword-rich anchor text.

Ask.com revealed what people search for when no one else is looking, who they are hiding those searches from and the unorthodox places they browse the web (including the toilet) in the 2013 Online Consumer Search Habits report.

Indie film distributor, Magnolia Pictures, turned to Facebook advertising to raise awareness and drive sales. Facebook’s Optimized CPM tool helped Magnolia achieve nearly 2 million video plays of their movie trailers. Here’s how.

Instead of making huge changes to your product or service, make small changes to make the product suitable for a weird niche audience. The fact that you created a special product specifically for that particular group of people makes you linkable.