Google AdWords For Videos Gains MCC Reports & Bulk Upload
Google announced quietly on their Google+ channel that they launched some new features for those who manage a lot of video ads within Google AdWords…
Russian Search Engine Yandex Gives Mobile App Developers Free Real-Time Analytics Tool
Russia’s largest search engine Yandex has released its Yandex Metrica for Apps, a free analytics solution available to mobile developers worldwide. According to the announcement, the new analytics tool has been designed to work on Android, iOS and Windows Phone platforms, providing real-time…
Please visit Search Engine Land for the full article.
How to Use PPC Data to Guide SEO Strategy in a ‘(Not Provided)’ World
Page level tracking is more important than ever. Google has forced us to look at what pages are ranking and where, then pull in data from other sources. Here’s how you PPC data can help guide your SEO strategies, and other actionable next steps.
Google Tests Replacing URL With Site Name In Search Results; Again
Google is yet again experimenting with the snippet display in the search results. Google Operating System noticed Google bringing back a test from 2011, where they replaced the URL in the snippets with the site name. Here is a picture of how the Google…
Infographic: What Is The Nofollow Tag; When & How To Use It
The nofollow tag is a way publishers can tell search engines not to count some of their links to other pages as “votes” in favor of that content. Why would publishers need to block such votes? Doing so can help them avoid problems with search engines believing they are selling influence…
Please visit Search Engine Land for the full article.
Why Account Structure Matters For Every AdWords Account
This week, I had planned to write an article entitled, “The Five AdWords Features You Should Be Using Daily But Probably Aren’t.” The post was going to expose some of the hidden, advanced features available in AdWords that were often overlooked by even the most senior AdWords…
Please visit Search Engine Land for the full article.
Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics
Want to glean actionable insights to plan your optimizations, hone your strategy, and create a more impactful video content approach that better engages with your target audiences? Here are the top five YouTube metrics you’ll want to understand.
Google Hangouts iOS App: Animated GIFs & Calls
Any avid reader of this site knows I am a bit obsessed with animated GIFs, so when Kate Cushing, a product manager at Google for Google+ announced on, ummmm, Google+ that the iOS Hangouts app now supports animated GIFs, I took notice…
Google’s Stock Above $1,000 While Their Customers & Partners Are Upset
I am sure you’ve all seen Google’s stock price soar to $1,011 on the closing bell on Friday. For stock owners, they are very happy. For Google employees, they are very happy. But for their advertisers and partners…
20 Inspiring (Mildly Edited) Historical Quotes About SEO & Social
We often quote the famouse words of great philosophers, artists, and politicians. But what would Shakespeare, FDR, Bacon, Marx, and others have said if they lived in the era of online marketing, Google, Twitter, and Facebook? Here’s a guess…
Integrating SEO, Social, PR and Content Marketing: Webcast, Tuesday Oct. 22
This Tuesday, October 22, at 1 PM EDT, our sister site, Digital Marketing Depot will host a webcast on how to get your organic marketing channels –SEO, Social, Content and PR – to work together. Digital marketers know that the days of ‘siloed’ marketing channels are over, and that the most…
Please visit Search Engine Land for the full article.
6 Major Google Changes Reveal the Future of SEO
PageRank and keyword obsession is fading away. Google is now pushing you to focus on understanding your target users, producing great content, establishing your authority and visibility, and providing a great experience for the users of your site.
Search ranking for important keywords has gone down drastically. Help!
Dropping in rankings observed
SearchCap: The Day In Search, October 18, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Expands International Targeting In AdWords Google has tweaked how location targeting works for international searches. It’s a change that allows ads…
Please visit Search Engine Land for the full article.
Identity Poetry for Marketers
Identity. It’s central to what matters (to you). And that makes it essential to the art of persuasion.
Who I am.
Who I think I am.
Who you think I am.
Who I think you think I am.
Who I know I am not.
Who I think you think you are.
Sometimes, identity it seems to be the only thing that matters.
I’m […]
Google Expands International Targeting In AdWords
Google has tweaked how location targeting works for international searches. It’s a change that allows ads to be seen across countries, not just within countries, when the search query has local intent. According to today’s announcement, advertisers that use either the…
Please visit Search Engine Land for the full article.
People+, A People Search Directory App, Coming To Google Glass In 2014
People+, a people directory and search app that’s available now on iOS, is coming to Google Glass in 2014. The company bills its service as a “Wikipedia about professionals and companies,” and its unreleased Glass app was selected as a finalist this week at the DEMO Fall…
Please visit Search Engine Land for the full article.
Synonym Handling in Google is Far Too Wide
You want Widgets? Here are results for NotWidgets, WideWidgets & Widgets!
Google’s Matt Cutts Describes How He Finds Low Quality/Spammy Guest Blogging
Guest blogging has been a large topic over the past couple years in the SEO space…
Asynchronous Google AdSense Code Now Default Option
Around July 2013, Google released support for a BETA version of asynchronous AdSense code.
It went over very well, so well that it is now not only out of beta a few months later, it is also the default option when you create AdSense ads…