Can RTB Turn Display Into Search?
Wouldn’t it be great if display campaigns could behave similarly to search, driving highly targeted traffic when users are within the consideration stage on their path to purchase? Good news: this is possible with real-time bidding campaigns.
Long-Time Voice in the Industry Jill Whalen Says Goodbye to SEO
Jill Whalen, long-time voice in the SEO industry and former contributor to Search Engine Watch is saying goodbye to SEO. Find out more about her decision, her reflections on SEO, its future and what’s next for her.
How long does it take to sanitize a URL?
Putting urls in quarantine
SearchCap: The Day In Search, October 31, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Testing New AdWords Site Search Extension A new flavor of AdWords form extensions has been spotted. It’s a site search box, and according to Google,…
Please visit Search Engine Land for the full article.
SPONSOR MESSAGE: Market Intelligence Report-PPC Campaign Management Tools 2013
In this new report you’ll get updates on the current trends and issues in search campaign management and automation. Also get insight into the impact of Facebook and other social networks on search campaign management. Plus, profiles of the top 10 leading vendors and analysis of the impact HP and…
Please visit Search Engine Land for the full article.
Google Testing New AdWords Site Search Extension
A new flavor of AdWords form extensions has been spotted. It’s a site search box, and according to Google, this test is related to the drop-down navigation extension seen in August. Users can perform an internal site search of the advertiser’s web site right from the search results….
Please visit Search Engine Land for the full article.
Google App Indexing: Google Can Index & Link To Content In Your Android App
Google announced that they can now index the content within Android apps. The mechanism for doing so, they call, is app indexing. App indexing allows webmasters to connect pages from your web sites with specific content within your Android app. This en…
Bing Celebrates Halloween By Showcasing 6 Classic Hollywood Horror Movies On Its Homepage
To celebrate Halloween, Bing has turned it’s homepage into a horror movie homage with hidden links leading to search results for six classic scary movies, including The Amityville Horror, the original Halloween released in 1978, The Shining, Alfred Hitchcock’s Psycho, Friday the 13th…
Please visit Search Engine Land for the full article.
Indexing apps just like websites
Webmaster Level: Advanced
Searchers on smartphones experience many speed bumps that can slow them down. For example, any time they need to change context from a web page to an app, or vice versa, users are likely to encounter redirects, pop-up dialogs, and extra swipes and taps. Wouldn’t it be cool if you could give your users the choice of viewing your content either on the website or via your app, both straight from Google’s search results?
Today, we’re happy to announce a new capability of Google Search, called app indexing, that uses the expertise of webmasters to help create a seamless user experience across websites and mobile apps.
Just like it crawls and indexes websites, Googlebot can now index content in your Android app. Webmasters will be able to indicate which app content you’d like Google to index in the same way you do for webpages today — through your existing Sitemap file and through Webmaster Tools. If both the webpage and the app contents are successfully indexed, Google will then try to show deep links to your app straight in our search results when we think they’re relevant for the user’s query and if the user has the app installed. When users tap on these deep links, your app will launch and take them directly to the content they need. Here’s an example of a search for home listings in Mountain View:
We’re currently testing app indexing with an initial group of developers. Deep links for these applications will start to appear in Google search results for signed-in users on Android in the US in a few weeks. If you are interested in enabling indexing for your Android app, it’s easy to get started:
- Let us know that you’re interested. We’re working hard to bring this functionality to more websites and apps in the near future.
- Enable deep linking within your app.
- Provide information about alternate app URIs, either in the Sitemaps file or in a link element in pages of your site.
For more details on implementation and for information on how to sign up, visit our developer site. As always, if you have any questions, please ask in the mobile section of our webmaster forum.
Posted by Lawrence Chang, Product Manager
New Search Engine Indexes Thousands Of Radio Stations With Artist, Song, Genre & Show Search Filters
A beta version of RadioSearchEngine.com launched this week after more than a year in development. According to its creator Michael Robertson, the site is the world’s first radio search engine, “There are other directories of A-Z lists of radio stations, but this is the first search…
Please visit Search Engine Land for the full article.
Report: Basic Local Optimization Steps Boosted Google Visibility By 179 Percent
Digital agency and technology provider SIM Partners released a report (registration required) discussing how use of several basic Local SEO tactics can dramatically improve visibility on Google. The study involved 315 US business locations. These are not independent, small businesses. SIM Partners…
Please visit Search Engine Land for the full article.
No Trick: 2 Days to Save $200 on SMX Social Media Marketing – Treat Yourself & Register Now!
SMX Social Media Marketing Early Bird rates expire this Friday, November 1. Register now and save! Join us November 20-21 in Las Vegas for: Wicked-effective paid, earned and owned social media tactics that will frighten your competition. Expert speaker…
5 Conversion Tracking Tips For AdWords
Last month, I covered how to use call tracking for AdWords to shed some light on how to track phone calls as conversions. This month, I’d like to continue in that vein and share some more tips for tracking and optimizing by conversions, whether they are of the call or online variety. When I…
Please visit Search Engine Land for the full article.
How to Maximize Sales and ROI on Black Friday and Cyber Monday in 7 Steps
In 2013, we’ve seen several major changes in the SEO landscape, such as Google Hummingbird and Penguin updates. Here’s how to interpret these changes, and what you need to do to maximize sales and ROI on Black Friday, Cyber Monday, and beyond.
The Halloween Witch Google Doodle : Spooky But Offensive?
Today on Google’s home page is the 2013 interactive Google Logo, aka Google Doodle. This is the Halloween Witch, which lets you mix and match potions into a cauldron and then see the output. While the logo is fun and spooky…
Search Extensions Being Tested By Google AdWords
Google seems to be testing a new AdWords Extension, one that has not really been seen or talked about before, from what I can tell.
These are search ad extensions, basically search boxes in the ad…
Jill Whalen Says The SEO Industry No Longer Needs Her
There are few people in the SEO industry who have been as consistent and giving as much and for as long as Jill Whalen.
To many, Jill is the Queen of SEO. She has been working in SEO for almost 20 years, even before the term SEO was around…
Google Webmaster Tools Overtaken By Large Logos?
There are two reports at Google Webmaster Help forums that Google Webmaster Tools has a display bug. Specifically, when you login and try to see your data…
Awesome Google Webmaster Tools Security Issues
Google announced a new outstanding feature for Google Webmaster Tools named Security Issues.
This new dashboard helps quickly know what security issues your site has…
Halloween Logos From Google, Yahoo, Bing, Ask.com & More
Happy Halloween everyone. The search engines all went far out to make some extra creative logos and animations for their home pages today on Halloween…