Google Disavow Links Communication Confusion
Over a year ago, Google launched their disavow link tool and webmasters and SEOs have been all over it since. But every now and then…
Yahoo Search Tests Images On Right Side Of Search Results
Yahoo is testing a new user interface for the Yahoo Search results. Rubén reports Yahoo is showing large images on the right hand side panel of the search results for some queries. For example, here is a screen shot of a search for [windows 8] on Yahoo, showing images on the right side of the…
Please visit Search Engine Land for the full article.
Cyber Monday Optimization Checklist
You can still implement these tips to ready your website, drive more visibility, and connect with your target consumer in time for Cyber Monday 2013 and claim your share of the estimated $82 billion that will be spent in online holiday shopping.
Link Building At The Speed Of Natural
“Natural link building” has long been a sore spot (some would call it an oxymoron) among many in the online marketing community. The general argument goes something like this: “Any link that comes about because you pursued it cannot be considered natural.” or “The very…
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Down With Toolbar PageRank And Up With… What?
I’ve never been a big fan of Google’s Toolbar PageRank (TBPR) because, as you may know, it’s a metric that isn’t updated very often. It’s also been thrown around too much as a metric that gauges quality — and I’ve been doing this long enough to know that…
Please visit Search Engine Land for the full article.
A New Streamlined Version Of The Bing Search API
Bing announced they have “streamlined” the MSDN API Search.
This means it will be faster and more efficient for developers to build software around the API.
The API docs are over here and the specific changes include these examples:
Find the .Net ve…
Google Maps In Store Views Ads
+Jeroen den Ridder sent me pictures of what appears to be ads within Google Maps Business Photos – you know, the instore views…
Top Tips for Social PPC Success From the Experts
While there are many similarities between social PPC and search PPC, there are some key differences. If you’re struggling to get your head around Facebook, LinkedIn or Twitter PPC, here are some best practices for success from the social PPC pros.
5 New Awesome Features Twitter Would be Crazy Not to Add
As Twitter seeks out new revenue streams over the next year, the company should consider adding these hot new features: embedded Slideshares; click to buy; retargeting for promoted tweets; feed control; and basic analytics for basic users.
SearchCap: The Day In Search, November 11, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Homepage Showcases Art Installment Of 2,000 American Flags To Celebrate Veterans Day Bing is celebrating Veter…
Bing Homepage Showcases Art Installment Of 2,000 American Flags To Celebrate Veterans Day
Bing is celebrating Veterans Day today by featuring an image on its homepage from the Covina Rotary’s Club Field of Valor, an art installment of 2,000 American flags constructed on the grounds of a Covina, California school. The homepage includes links to: More images of the Covina art…
Please visit Search Engine Land for the full article.
Bing’s New Music Video Search Results Page Showcases Popular Videos With Related Artists & Albums Lists
Bing has rolled out a new music video search results page today. From now on, when searching for a music video by song title, artist or album, users will see the following box at the top of their search results, showcasing the “most popular” music video related to the search, along with…
Please visit Search Engine Land for the full article.
Twitter Lead Gen Cards: 3 Keys to B2B Domination [Case Study]
Digital marketing agency Webtrends combined Lead Generation Cards with a custom lead nurture campaign and accelerated its lead gen over a four-week period by nearly 1,000 percent. The campaign improved the agency’s cost per lead by 500 percent.
Yelp: We’re Second Only To Google In Local Data Quality
Yelp has long maintained that the company has one of the best (if not the best) local data sets out there. There are third parties that have come up with findings that don’t agree with that claim. Recently, Yelp decided to take matters into its own hands and benchmark itself and the quality…
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Future SEO: Linked Open Data (LOD)
As mentioned in my column on string entity optimization, the use of structured data allows search engines like Google to understand your page content so it can display better search results, or answers, to user queries. This month, I’ll focus on Linked Open Data (LOD), which will allow you to…
Please visit Search Engine Land for the full article.
What Everybody Missed About Hummingbird: Social Signals
Danny Sullivan joined me for a live broadcast event via a Hangout on Air (HOA) this past Halloween, and this included a major revelation about Hummingbird and Social signals. Scott Scowcroft has done an awesome job of extracting this part of the broadc…
5 Analytics Focal Points for Proactive SEO Tacticians
Surface-level analysis breeds surface-level decisions. You have to use Secondary Dimensions, Filters, and Sorting Types appropriately to identify inefficiencies or SEO issues. Here are a handful of analytical areas you should continually monitor.
How Local Businesses Can Overcome Obstacles To Mobile Conversion
For the growing number of consumers who rely on their mobile devices to search for local business information, their focus is on making a purchase — and fast. The latest Google/Nielsen “Mobile Path to Purchase” study, released last week, shows that consumers who use their mobile…
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Veterans Day From The Search Industry: Google & Bing
Veterans Day is today in the United States, in the United Kingdom, it is Remembrance Day. You can see very special logos from Google, Bing, Ask, AOL, and others for the special day.
Unfortunately…
Google News Cheat: Refreshing Article Titles
In 2009, Google News began reindexing and refreshing stories after they were initially indexed, to make sure to pick up on story corrections. This was a good thing.
But recently…