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Google AdWords advertisers who are using mobile “Click to Call” ads will now find them listed in the regular Conversion column. This is part of a change to make it easier for advertisers to optimize their bidding strategy for click to call.

Marketers and brand leaders need to consider how their brand content is discovered and engaged with by searchers on a mobile device compared to a desktop. Here are five ways brands and agencies can ensure maximum mobile search reach and engagement.

When set up properly a combination of all match types can help you cover the ground needed to drive high quality, relevant traffic to your site. But in order to get optimal performance, you need to make sure a tiered bidding strategy is utilized.

Hummingbird gives Google a better understanding of query meaning by recognizing and then connecting entities and attributes contained within search queries to existing knowledge data, then applying context to each query. So what are SEO folks to do?

Google is allowing advertisers to test Nielsen’s online ad measurement product when they negotiate ad buys on Google’s YouTube. Many industry analysts say Google’s new position could fuel the shift of additional TV ad dollars to YouTube.

Google’s new option uses improved signals and methods to determine which of the display network sites an advertiser’s ads are likely to perform the best. Initial tests showed 35 percent higher click-through rates and 35 percent lower costs.

Google Helpouts is the latest offering from the company, which is similar to a video format of a Q&A site, except you get to ask the questions, have an expert answer them, and pay for the privilege. It is all done live over video.