Google Quietly Rolls-Out “In-Market Buyers” Targeting To Reach Imminent Purchasers
Though it hasn’t been officially announced, Google has started rolling out a new targeting feature on the Google Display Network in AdWords called In-Market Buyers. Listed under Interest Categories, the new In-Market Buyers segments are designed to target visitors whose site visitation habits…
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Why Obsessing Over One Keyword Could Sink Your Whole Site
If you focus all your SEO efforts on a single term with a “Page 1 or Bust” mentality, you’re putting your business and domain in jeopardy. Here’s why you should take a more diversified, comprehensive approach to keyword targeting and expansion.
Getting A Better Read On The Value Of Smartphone Paid Search
The increasing ubiquity of mobile devices has been a mixed blessing for paid search advertisers. On the one hand, most industry stats show smartphones and tablets driving nearly all Internet traffic growth, while volume from traditional desktop and lap…
Google AdWords Opportunities Section Improved
Google announced that after four years or so, they have upgraded the Opportunities tab or section within the AdWords interface
Keynote At SMX Israel: Google’s John Mueller
I am very excited to announce that John Mueller, a webmaster like you all, but now one of the most helpful Google webmaster representatives, will be the keynote speaker at SMX Israel this coming January 26th…
Google Now Adds News, Blogs, TV & More
Google quietly announced on the Android Google+ page an update to Google Now for Android users being pushed out now. The new features include news topics…
Dislike The Google AdWords Interface? Here Is How To Let Them Know.
Coco from the Google AdWords team posted in the Google AdWords Help forum that Google is looking for honest feedback on their Google AdWords interface.
Coco said…
Google’s Matt Cutts: Using Keyword Rich Words As Your Comment Name Can Be Spam
As someone who manages a content site with comments, there are things that bother me with some comments I get here. I dislike it when I see comments from people but they use their company name and/or keyword rich anchor text…
Google Now Adds TV, Movies, News Topics, Blog Posts, Waze Data, In Store Pick Up Reminders & More
Google announced improvements to Google Now for Android users. The new update brings more Google Now cards to Android users including: Website update card can bring you things like the latest post so you’ll never miss a story. News topic card brings you fresh articles from the web on topics you…
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3 Ways Competitive Analysis Can Help You Boost Rankings & Get Great Content Ideas
I’ve noticed that many digital marketers tend to keep their heads down, laser-focused on their own site’s position in the SERPs. Some do so more by necessity than by choice, because budgets and headcount are limited, and there is more than enough to do in moving their own websites up…
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4 Ways to Get Link Building Into Your Client’s DNA
Link building isn’t just some activity you do. It should be an integral part of all your activities, even outside regular marketing. Here’s how to get link building integrated into the DNA of your client’s daily activities for best SEO results.
Top 9 Twitter PPC Opportunities and Challenges
Should PPC practitioners focus on Twitter as an emerging ad channel that can drive direct response metrics, or is its value largely brand in nature? Here are some major opportunities and challenges of leveraging Twitter as a scalable PPC ad channel.
SearchCap: The Day In Search, November 13, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts: When Commenting On Blog Posts, Try To Use Your Real Name In a recent video published by Google’s head of search spam, Matt Cutts…
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Google’s Matt Cutts: When Commenting On Blog Posts, Try To Use Your Real Name
In a recent video published by Google’s head of search spam, Matt Cutts talks about are blog comments with links spam? In short, most of the time, commenting and leaving links to your site or resources is not directly spam but like anything, it can be abused. Matt offers some tips on how to…
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SPONSOR MESSAGE: Organic Links from Page One Power – The Link Builders You’ve been Looking For
Page One Power is a link building firm dedicated to relevancy and transparency. Though our mission is to catapult you to the top of the SERPs, we’re more than just links. We’re real people. Our professional writers and researchers create high quality content for humans — not just for robots…
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European Publishers File New Antitrust Complaints Over Google News & Images
European newspapers, magazines and photographers are not happy with Google and how their content and images are shown in the Google search results. IDG News reports Google was slapped with a new antitrust complaint over Google Images. EMMA wrote that newspapers and magazines are “extremely…
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Google Updates AdWords Opportunities Tab With New Opportunity Types
The Opportunities Tab in Google AdWords relaunched today with several new types of opportunities displayed in one view. The campaign suggestions include where to add sitelinks and where to raise bids to show your ads more often than some of your compet…
Top Online Retailers Lag in Mobile Experience [Study]
Just in time for the holiday shopping season, The Search Agency released its mobile experience scorecard for the top online retailers in the United States. Of the 100 retailers examined, REI came in first and Apple came in last.
Holiday PPC Tips From Back-To-School Season: How BookRenter Faced Down Bigger Competitors & Rising CPCs
As online businesses prepare to ramp up their holiday paid search campaigns, it can be instructive to look at insights from the retail’s second biggest season: back-to-school. For BookRenter.com, an online text book rental company, back-to-school is its holiday season. Jean-Michel…
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Yahoo’s Most Recent Homepage Updates Roll Out In Select European Countries & South Africa
Launched last February in the US, Yahoo has rolled out its new homepage in Germany, France, Italy, Spain, the UK, Ireland and South Africa. According to the announcement posted on Yahoo’s UK blog, the new homepage will display consistently across desktop, mobile and tablet devices. Yahoo says…
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