Google Image Authorship Adds “Page By”
In early October, we reported Google added authorship to image search. We also reported how confusing it was because the authorship was applied to the author of the story on the page but not the author of the image…
Video Recap of Weekly Search Buzz :: November 15, 2013
This week in search, Matt Cutts declares war on keyword rich comment names but ignores his use of GoogleGuy back in the day. Google is offering free short site reviews this coming Monday. Yahoo Answers has some issues with their SEO…
Search In Pics: Yahoo Archery, Google Laser Doors & Google Analytics Scale
In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. gFit – The Google Gym: Source: Google+ Google Laser Door Posts:…
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Conversion Metrics Now Available In Google AdWords Bid Simulator
The AdWords Bid Simulator tool now offers conversion estimates in addition to impressions and clicks to show how bid changes may affect conversion volume and values. For each bid option shown in the simulator, the bid simulator provides the number of conversions — both 1-per click and…
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10 Google Analytics Advanced Segments That Reveal Search & Social ROI
These 10 invaluable Google Analytics advanced segments featuring user segmentation, sequence building, and cohorts, will help you string together the value of organic search and social media strategies over the course of multiple visits.
How To Overcome Your Client’s Expectations Of Impossible Results
There isn’t much I dislike about Web marketing, but dealing with clients whose expectations don’t align with reality has to top the list. While many might gripe and complain that the client “just doesn’t get it” (often a true statement), the client’s absence of…
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Uncloaking Keyword-Specific Organic Traffic To Your Site In The Not Provided Era
Google recently released news that it is now moving to encrypt all organic search activity. This means that analytics programs will no longer be able to report on keyword terms that drive organic traffic from Google, instead noting the data as being “not provided.” This could be…
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5 Content Marketing Myths That Need to Die
Content marketing is easy, doesn’t take much time, can be automated, is inexpensive, and can be handled by an intern, right? Wrong! If you’re a brand thinking of investing in content marketing, don’t fall for any of these misconceptions.
Last Call: Attend SMX Social Media Marketing Conference Next Wednesday in Las Vegas
Time is running out! SMX Social Media Marketing is next Wednesday and Thursday in Las Vegas. Register now to reserve your spot! Attend SMX Social Media Marketing and you’ll get proven tactics to increase engagement with current followers, introduce your brand to new people, optimize your paid…
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5 Key Takeaways from SES Chicago 2013
Did you know every $1 invested in UX testing yields a $100 return? And that every piece of content should have at least three uses? Read on for more details on these plus more awesome SES Chicago 2013 takeaways to help improve your marketing now.
MapQuest Aims For Revival With New Mobile App
Once the leader and innovator in online mapping, MapQuest has fallen pretty far from that perch. While the brand survives and the site is still widely used, it has for several years been overshadowed by rivals including Google and more recently Apple. According to recent comScore data…
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SearchCap: The Day In Search, November 14, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Court Finds Google’s Book Scanning Is Fair Use: Highlights From The Ruling Nearly ten years after it began and eight years after Google was sued over it,…
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Google Now Gets Waze Integration; News, Website Update, What to Watch
Google has announced a range of enhancements to its voice controlled digital assistant Google Now. Top of the change log this time is the addition of Waze powered traffic reports. New cards include “news topic”, “website update” and “what to watch”.
Yahoo Hopes to Raise $4 Million by Selling 500 Domains
Over time Yahoo built up quite a portfolio of domain names, and it is now ready to part with some of them. Most interesting is sandwich.com. The auction started today and runs for a week. Yahoo is calling the event Domainapalooza.
Court Finds Google’s Book Scanning Is Fair Use: Highlights From The Ruling
Nearly ten years after it began and eight years after Google was sued over it, Google’s program that scans books in order to make them searchable has been found legal. A judge found fair use, especially in that “Google Books does not supersede or supplant books because it is not a tool…
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SMX Social Media Marketing Begins Next Wednesday In Las Vegas – Register Now!
Master paid, earned, and owned social media marketing tactics. Attend Search Engine Land’s SMX Social Media Marketing conference in Las Vegas, November 20-21 for two days of tactic-rich sessions and invaluable networking. View the agenda. All Access, Boot Camp, & Workshop passes…
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Google Fails to Gain Search Market Share, Bing Steals From Yahoo
It’s been three months since we last checked in on comScore’s monthly update on search engine market share – and not much has changed. Google is still hovering around 67 percent market share, while Bing has made some small gains at Yahoo’s expense.
Google Analytics Real-Time Event and Conversion Reports Are Out of Beta
Real-time Events and Conversions reports are now officially out of beta and everyone will start to see the reports over the next few weeks. Both the real-time reports for events and conversions will also be expanded to app profiles.
Twitter Adds Custom Timelines, Enhances Mobile Ad Targeting
Notable updates via Twitter this week include custom timelines that let publishers leverage an API to create and share timelines around specific topics, and more granular mobile targeting for advertisers by device type and WiFi connection.
Google Claims Government Requests For User Information Have Increased Over 100% Since 2010
Google released an updated Transparency Report today, claiming government requests for user information have increased more than 100 percent since it began posting transparency reports in 2010. According to Google, this is the eighth update to its tran…