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A study conducted via Facebook set out to investigate what type of content was more effective to engage the target audience for an advertiser on social media. Here are seven key points from their findings and some recommended actions you can take.

Want to quickly grow traffic from the content you already have or what you already rank for? This guide to auditing your existing content will give you the best possible chance of ranking it to attract as much traffic as humanly possible.

If you’re a small business owner or CEO of a growing company and require great talent, look no further than the LinkedIn Education section and Student Job Portal. If used correctly, you will find the exact candidate you’re seeking on LinkedIn.

With millions of users, Twitter is a must for marketers. Looking for a crash course in Twitter terminology? This glossary collects all the common terms, symbols, and tools you’ll need to learn to get started tweeting and become fluent in Twitter.

Google+ can be a powerful component of your digital marketing strategy. The personalization impact of Google+ is strong. Posts can rank in the SERPs. Plus, after Hummingbird, it’s likely that Google+ will influence non-personalized search results.

It’s worth taking a few minutes to examine the recent “controversy” over YouTube’s rollout of the new YouTube comments powered by Google+. It illustrates the three different groups that often struggle for influence within the YouTube Community.

Pinterest released a new feature that allows brands to tap into the API and create dedicated pages on their websites that feature the latest trending pins around their brand. Pinterest is working with a handful of brands to test this feature.

As long as you don’t use blog comments as a way to increase your backlink profile, you post on topically relevant blogs, and you aren’t using the a spammy keyword heavy name, but are using your real name instead, you should avoid penalties.