How Google Plus Profiles & Pages Gain Search Authority
At SMX East this past October, I gave a presentation titled, “Putting the SEO Power of Google+ to Work.” The centerpiece of that presentation was a first peek at a study I’d conducted that seemed to confirm my hypothesis that Google+ profiles and pages gain authority for ranking…
Please visit Search Engine Land for the full article.
Matt Cutts: Wrong About Responsive Web Design
In the SEO world, many view Matt Cutts’ word as gospel, and indeed, he is usually spot on with his recommendations and advice. However, Cutts recently released a video in which he explains to viewers that responsive Web design is does not have a negative impact on SEO – and I…
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17 SEO Best Practices That Could Double Your E-Commerce Sales
When I first tell clients that SEO can double online sales for consumer e-commerce retailers, they are skeptical. But not after I demonstrate how I’ve done it for Norwegian e-shops using 8 effective SEO tips. It sounds unrealistic — but isn’t. E-commerce SEO and conversion rate…
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Google Takes Google Partners Worldwide
Coco from the Google AdWords team announced in a Google AdWords Help thread that Google has taken their Google Partners program worldwide…
New: Google AdSense Text Ads With Logos
A WebmasterWorld thread has publishers claiming they are seeing a new form of AdSense ads.
The new ad format is a text ad that also displays a logo or image within the ad.
@netmeg sent me a screen shot of this in action:
There is a mix of reacti…
The Perfect New T-Shirt For Matt Cutts Videos: Scroogled Microsoft Store
If you missed all the industry excitement yesterday, Microsoft launched a scroogled store on the Microsoft site.
You can buy mugs, hats, hoodies and t-shirts with marketing slogans from Microsoft’s anti-Google campaign – Scroogled…
Optimizing For Seasonality: 4 Critical Paid Search Strategies
November and December are the most seasonal months for search marketers. For retailers, this holiday shopping period continues to be the most profitable time of the year. In fact, in 2012, over $42 billion was spent online by consumers in these two mon…
What You Can Learn From Google Analytics Mobile Reports
The Google Analytics mobile reports will help you understand which devices people are using to view your website, let you compare conversions completed across devices, and view important data such as operating systems and screen resolution.
Future of Paid Search: Think Target Audiences, Not Just Keywords
It’s time to change how you think about planning paid search campaigns. The best paid search managers will understand (and can explain to others) the core concepts of how to target people above and beyond keyword groups by targeting audiences.
Top 20 Most Shared Video Ads of 2013
Dove Beauty Sketches, created by agency Ogilvy Mather for the Unilever personal care brand, tops the 2013 Top 20 Global Social Video Ads Chart – an annual ranking of the year’s most socially-shared video ads – which was released today by Unruly.
SearchCap: The Day In Search, November 20, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts: Feel Free To Use The Disavow Tool Even Without A Manual Action In a new video answer today from Google’s head of search spam,…
Please visit Search Engine Land for the full article.
U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers
The shopping forecast for the 2013 holiday season shows no signs of slowing, even in a sometimes-uncertain economy. Data predicts people will shop earlier this year, spend the most on Cyber Monday and undoubtedly be shopping on their mobile devices.
SPONSOR MESSAGE: 3 Ways to Turn Cart Abandoners Into High-Value Purchasers
New White Paper – The Email Remarketing Playbook: Shoppers spend significant amounts of time on your website, place items into the shopping cart and then disappear. More carts get abandoned then checked-out. Download this white paper and learn: The main reasons why shoppers abandon carts, why…
Please visit Search Engine Land for the full article.
Matt Cutts: Create Unique Meta Descriptions for Your Most Important Pages
“The way I think of it is you can either have a unique meta tag description, or you can choose to have no meta tag description, but I wouldn’t have duplicate meta tag descriptions,” according to Google’s Distinguished Engineer Matt Cutts.
Google’s Matt Cutts: Feel Free To Use The Disavow Tool Even Without A Manual Action
In a new video answer today from Google’s head of search spam, Matt Cutts, Matt says that you can use the disavow tool even if you do not have a manual action. In which cases can you use this tool even without a manual action? (1) You tried to remove links but the webmaster linking […]
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Sponsored Article: Online Video Advertising – Entering Our Teenage Years
The digital video market has entered its adolescence. But even though it’s bigger and stronger, it’s still in its awkward teens. It must grow up as an industry and prove that digital video is just as safe and transparent as its television parent.
Google’s Yellow “Ad” Icons Test Appears To Be Expanding
It appears Google has been rapidly expanding their new yellow ad label found on their search ads over the past week. Google began testing these yellow ad labels on mobile search and then expanded the test to the UK and beyond. Now, it seems as if we ar…
Take Marketing Land’s Marketing Technology Survey; You May Win An iPad Air!
What brands do you think of first in marketing technology categories? Tell us! Take Marketing Land’s brief Marketing Technology Brand Survey and you could win an iPad Air or other great prizes! The survey is just 11 easy-to-answer questions about marketing technology brands you recognize….
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1 Pinterest Pin = 2 Site Visits, 6 Pageviews, 78 Cents
Data coming from social analytics company Piqora said a single pin pays dividends to brands over time – up to several months after it was originally pinned – with the average pin being worth 78 cents in sales for all types of publishers.
The Google Glass Developer Kit Live: Here Are New Glassware
Yesterday, Google officially launched the Google Glass Developer Kit (GDK) that allows developers to build glassware that works in a more integrated way with Glass.