Google’s Search Results Rocky This Week…
This week has been a mess for Google’s search results, despite Google denying anything is going on to me.
There were some tools that sparked up on November 14th that I didn’t see from the webmaster chatter…
How Paid Search Can Aid Your SEO Efforts
PPC and SEO have always been complementary marketing channels — but have you been using this combination to its full potential? With keyword data now largely gone and Hummingbird making quality content vital to your SEO strategy, it has never been more important to invest in SEO — but…
Please visit Search Engine Land for the full article.
Doctor Who Gets A Google Logo & Video Game For Its 50th Birthday
Google is celebrating the 50th birthday of the BBC’s Doctor Who series early, with a global release of a Doctor Who-themed Google logo and game on its homepage today. The actual anniversary of the show is tomorrow, November 23, but Google has already started rolling out the tribute logo and…
Please visit Search Engine Land for the full article.
Image Optimization: How to Rank on Image Search
Ranking on image search requires both the optimization of images and page elements to promote the ranking of those images in search, as well as optimization of images and image sizes so they load faster and improve page speed. Here’s how to do it.
2014 SEO Roadmap: Adopting Semantic Markup
In Google’s relentless pursuit of organizing the world’s information, the most exciting shift we’ve seen over the last year is about its ability to understand the “meaning” behind content (via the Knowledge Graph) and queries (via its Hummingbird algorithm update). In…
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Hummingbird In The Trenches: A Canary In The Coal Mine
I’ve been gathering and analyzing reports and in-the-trenches data from in-house marketers about Google’s Hummingbird, and I believe what I am seeing is on par with finding a dead canary in a coal mine. Pardon the morbid analogy, but the writing is on the wall, folks, and it has been…
Please visit Search Engine Land for the full article.
Link Building 101: Utilizing Past and Current Relationships
When launching a new link building campaign or a new website, building strong relationships will lead to great links, better visibility, better social media engagement, mutually beneficial opportunities, and an overall better market presence.
Twitter Puts Mobile Front and Center for the Holidays
Holiday shoppers will be more mobile than ever this year and Twitter data shows many of them will rely on Twitter for Black Friday and Cyber Monday. Here’s how retailers can make Twitter and mobile work to their advantage this holiday season.
A New Google Shopping Experience in Time for the Holidays
Google has announced a better way to shop online with features that let you view product details with ease across devices – including an expansion of a feature that provides a 360-degree view of certain products on Google Shopping.
‘Doctor Who’ Google Doodle Wants You To #SaveTheDay
Today’s Google Doodle (or Whodle) commemorates the 50th anniversary of the hit BBC science fiction show “Doctor Who”. The premise: the Doctor’s mortal enemy, the evil Daleks have stolen the Google logo, and it’s up to the Doctor, to Save The Day.
Bing Sunsets Shopping Search, Integrates Directly Into Web Results
Since August, Bing has completely integrated shopping results directly into main the main experience. Now, as of yesterday, Bing has retired the notion of a “dedicated shopping” experience when you search for products.
SearchCap: The Day In Search, November 21, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Integrates TripAdvisor Tools, Content Into Search Results Travel site TripAdvisor made two Microsoft-related a…
Bing Integrates TripAdvisor Tools, Content Into Search Results
Travel site TripAdvisor made two Microsoft-related announcements today. The company announced a Windows 8.1 app. But more significantly TripAdvisor and Bing are now presenting TripAdvisor content and travel search capabilities within the Bing search en…
Pinterest Explores Local Marketing with ‘Place Pins’
“Place Pins” offers a new way for local businesses to market themselves on Pinterest. The interactive map allows pinners to pin places they want to visit someday. These pins include local establishments with addresses and phone numbers.
SMX West 2014 Registration Open – Best Rates Available Now, Save $300
Search Marketing Expo – SMX West returns to Silicon Valley for its seventh year in March 2014! Register now to take advantage of the lowest-available Super Early Bird rates. The SMX West conference program will run March 11-13; the expo hall will be open March 11-12; pre-conference workshops will…
Please visit Search Engine Land for the full article.
Google Seeking Feature Requests For Webmaster Tools
Google’s head of search spam posted on his personal blog a request for webmasters to provide feedback and feature requests for Google Webmaster Tools. Matt and the Google search quality team is looking for new ideas on what would make Google Webmaster Tools more useful to you. Matt talked…
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Will Big Retail Rule Paid Search On Black Friday, Cyber Monday Again This Year?
Here we go, just over a week until Black Friday and Cyber Monday. All hands are on deck, budgets are ready to be unleashed. The big box retailers appear poised to yet again dominate paid search results for queries related to these all-important retail …
Google AdWords Conversion Optimizer Now Supports Mobile Call Extensions
Kim Clinkunbroomer shared on Google+ that you can now work with your mobile call extensions within conversion optimizer in Google AdWords.
In short, Kim spotted a new call out in the AdWords console announcing a new feature that links to this help doc…
8 Reasons To Use The Google Disavow Tool By Matt Cutts
Matt Cutts posted a video answering the question “Should I use the disavow tool even if there’s not a manual action on my site?”
The short answer is yes. But when…