Category: Uncategorized

A new Google patent describes a comprehensive social media bot, one that can analyze your past messages from social networks, email, text messaging, etc., and then suggest suitable yet seemingly personalized responses for various social platforms.

Microsoft is reportedly looking at encrypting their Internet traffic, which would include their search results, in response to the NSA spying controversy where it is believed the NSA was able to gain access to Microsoft’s global communication links.

Bid adjustments are a percentage change to a bid and allow for an increase or decease for better control of where and when ads are shown. Here’s how to effectively use bid adjustments and multiple bid adjustments, plus 10 tips for success.

Content has value beyond simple search engine optimization. Content marketing, when done correctly, has its own ROI as a channel, and thus must be measured by a set of unique KPIs, including links, engagement, social sharing, and conversions.

Learning algorithms learn from the patterns they detect, both in queries and documents, as well as the relationships between them. By understanding how machine learning works, you can provide more informative, entertaining, and engaging content.

Google has finally added a long requested feature to Google AdWords in the form of a simple “Undo” button, providing advertisers with a backup of every account change. Once the button is clicked, it will revert to the campaign as it was then.

If you’ve identified any suspicious or low-quality backlinks you believe might result Google taking a manual action, Matt Cutts recommends disavowing those links. This is a different stance on the disavow tool than Google has previously taken.