More Proof Google Counts Press Release Links, Using Matt Cutts’s Own Blog
About six months ago, Google’s head of search spam, Matt Cutts, made a comment in a Google forum thread that links within press releases won’t “benefit your rankings.” Since then, we showed one case where Google not only discovers the links within typical press releases but…
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22 Facebook PR Secrets Every Community Manager Should Know
How can a brand rank in authenticity and pull some publicity out of its Facebook Page? With the right mix of art and science. Check out the latest top shelf insights, data, and tips designed for fashion forward thinking Facebook community managers.
93% Of Local SEOs Expect To Grow Their Business In 2013
Last week, we published the findings of the BrightLocal Local SEO Industry Survey 2013. The objective of this survey is to gain greater understanding about the health and nature of the local SEO Industry. Through this survey, we aim to find out what life is like “on the ground” for…
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Targeting: AdWords Vs. Google Display Network Vs. Programmatic Display
Search engine marketing’s meteoric rise over the last decade is due, in large part, to the superiority of query-level targeting as compared to other online advertising channels. The targeting edge that SEM once held, however, may be slipping. Indeed, for many advertisers and many verticals, SEM may…
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How to Create Compelling Content Based on Learning Styles
People learn in different ways. Some people learn by doing, others by watching, while others learn best by listening or in another way. Here’s how to understand learning styles and align the types of content you create to your website’s visitors.
Free Design Template or Pro Web Design? 12 Things to Consider
Is a free web design or blog template right for you? Or do your business goals demand a custom website design and professional specialists for certain aspects? These 12 factors will help you determine whether free or paid is the right route for you.
YouTube Contest Case Study: Intel Generates Awareness, Engages Consumers, Drives Brand Lift
Intel launched a five-month series of time lapse photography and slow motion videography contests, supported by TrueView ads and Promoted Channels. The campaign resulted in the highest conversion rate from ad to response the team had ever seen.
Flying the SEO Helicopter
A very long time ago I was a programmer. Not a “coder”, but a programmer.
In the beautiful stone and walnut offices of a global corporation, I sat at a computer desk. It was special, because it had a slide out keyboard tray, was arranged to accommodate a screen placed in front of me when I […]
How to Shift From Guest Posting to Content Marketing in 6 Basic Steps
As an authority, with great visibility, and publishing great content, you will get links. If you’ve been guest posting solely to obtain links, without regard to any other benefit, here’s how to shift into a high value content marketing campaign.
New in Google Analytics: Real-Time Conversion Report
Google has added goal conversions to its real-time reports. The Conversions report shows a list of the most recent goals, sorted by the number of conversions (highest to lowest). The report shows the goal number, then the name you gave your goal.
Google Files for Smartwatch Patent
The application describes a device that would be placed on a wristband and would include one or more touch displays. The watch would include both clock hardware and a data line, suggesting the device will be capable of connecting to the internet.
Yahoo Debuts New Ad Format in News Stream
Yahoo’s front-page news stream now displays personalized ads alongside news articles and other features. Stream Ads will have a similar look and feel to the news articles that will share space with the ads on Yahoo’s home page.
Facebook Removes Beheading Videos
Facebook has confirmed that it will remove videos of people having their heads cut off. “We will remove instances of these videos that are reported to us while we evaluate our policy and approach to this type of content,” Facebook says.
Google, Twitter, LinkedIn Earn Top Ratings on Data Privacy
The Electronic Frontier Foundation’s annual Who Has Your Back? report lauds a number of major companies for their efforts to help preserve user privacy and report to the public the extent of their cooperation with government groups.
Google Search App With Google Now Breaks Into iTunes Top 10
When Google first released its updated Google Search app last October, it never made the iTunes top ten and, last week, wasn’t even in the top 100. But the addition of Google Now helped the app make the top ten in less than a week. Google relaunched its app last October with Siri-like voice…
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Local SEO Industry Survey Reveals Most Customers Want On-Site SEO & Google+ Optimization Services
A local SEO industry survey, managed by SEO software company Brightlocal, revealed that the most in-demand SEO services are on-site SEO and Google+ optimization. Conducted between January 20 and February 20 of this year, the survey evaluated the health…
SearchCap: The Day In Search, May 3, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads To Launch Ad Diagnostics Tool: Learn Why Your Ad Isn’t Running And How to Fix It Bing Ads has made several announcements about upcoming feature…
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Nearly 90% of Affluent Consumers Use Social Media [Study]
LinkedIn reports that affluents use social media primarily for professional reasons. One out of every two surveyed use social media to connect with other professionals, while one in three use social media to engage with professional content.
Bing Ads To Launch Ad Diagnostics Tool: Learn Why Your Ad Isn’t Running And How to Fix It
Bing Ads has made several announcements about upcoming feature updates over the past few weeks (see below in Related Articles), and they’ve made another today. Soon, the Ad Preview Tool will get a new name and added functionality. In its current form, you can use the Ad Preview Tool to…
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6 Billion Hours of Video Watched on YouTube Each Month
With 1 billion people visiting YouTube worldwide every month, virtually any audience that content creators or advertisers want to reach is on YouTube. But, according to Google, the audience that most marketers want to reach is called Generation C.