Google’s Matt Cutts: 25-30% Of The Web’s Content Is Duplicate Content & That’s Okay

Matt Cutts, Google’s head of search spam, posted a video today about duplicate content and the repercussions of it within Google’s search results. Matt said that somewhere between 25% to 30% of the content on the web is duplicative. Of all the web pages and content across the internet,…

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Microsoft Photosynth Creator Agüera y Arcas Joining Google

Last night the NY Times reported that the man primarily responsible for Microsoft’s Photosyth product, Blaise Agüera y Arcas, is joining Google. Agüera y Arcas is not simply an engineer or technician, he offers a rare combination of technical expertise, design and product vision. Agüera y…

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62% Of Marketers Say Local Search Is Getting Harder

During the recent InsideLocal webinar series, I’ve had the chance to gather the opinions and feelings of the hundreds of search agencies, consultants, “in-bound” marketeers and business owners who logged in to listen. We ran a number of on-the-spot surveys (or polls) during each…

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Google Squashes Backlinks.com, Another Link Network Outed By Google’s Matt Cutts

Matt Cutts, Google’s head of search spam, announced on Twitter that Google has gone after another link network, this one is named Backlinks.com. Like with Anglo Rank, the link network Google outed the week prior, Matt Cutts took a line from their marketing material and then said “Au…

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Default Campaign Settings In AdWords — The Good, The Bad & The Ugly

Fellow SEM experts, how many times has this happened to you? A newbie joins your company (or a company with which your SEM agency is working) and is convinced that he is an SEM master. He’s read a few SEM books, attended a conference or two, and gone through the AdWords tutorials, after all….

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Canada’s Competition Bureau Escalates Google Antitrust Investigation

Canada’s Competition Bureau (CCB) has indicated that it will proceed with a formal antitrust investigation against Google. The CCB had been engaged in a preliminary inquiry. A new CCB court filing requests a range of documents that will potentially show, according to the CCB, Google’s alleged…

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