To Survive You Must Give Google Your Structure Content & Data?
Greg Niland, aka GoodROI, posted a thread at WebmasterWorld arguing that if you do not hand over your data and content to Google in a structure format, then you will die a slow death…
PPC Excel Tips For Every Level: Part 2, Faster Campaign Analysis For Intermediates
Today we have more handy Excel tricks from Bing Ads Evangelist John Gagnon. This second installment of PPC Excel tips focuses on intermediate level techniques for speeding up campaign analysis. Paid search managers will benefit, but really anyone using Excel for data analysis will find good…
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5 Social Media Advertising Trends to Watch for in 2014
2013 has been an incredible year of growth for social media advertising, with new features, targeting options, and channels to explore. But this year has merely been a preview of what is to come. Here are five trends to watch for next year.
Google’s Rap Genius Penalty Results In Huge Traffic Declines For The Lyrics Site
Before Christmas, Rap Genius was outed for link schemes and then on Christmas, Google penalized the site for those link schemes. The penalty is still on and a couple metrics sites show huge drops in traffic for the site, some as much as losing 90% of t…
Enhanced Campaigns & More: Our Top Paid Search Columns Of 2013
Paid search has long been a staple of Internet marketing, yet the SEM landscape continues to evolve at what seems a lightning-fast pace year after year. This past year was no exception, as 2013 brought with it a host of changes for paid search marketer…
Latest Google Related Dilbert Pokes Fun At Google Engineers
On Friday, Scott Adams’s Dilbert published another Dilbert comic strip related to Google on Google Engineers. This one pokes fun on a stereotype that Google engineers are arrogant. As you can see from the comic, it plays heavily on how great Google engineers think of themselves. The comic…
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Why Content Marketing is a Definitive Method for Success in 2014
A regular marketing tool for many companies, content creation became a prime method for success in 2013 and will become a definitive one in 2014. Here’s what we realized about content marketing in 2013, and where we’re headed into 2014.
How SEO Greed Can Ruin A Perfectly Good Linking Strategy
By now, you are likely aware of the Rap Genius “Tweet In Exchange For Anchor Text” link scheme, hencefore to be known as TieFating. Barry Schwartz reported last week on John Marbach’s exposé of the popular music site, Rap Genius, which had started an “affiliate”…
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Video Recap of Weekly Search Buzz :: December 27, 2013
Hope everyone had a nice Christmas holiday! This week, Google penalized Rap Genius for link schemes after
SearchCap: The Day In Search, December 27, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Understand And Optimize AdWords Search Partners Data Here at Hanapin, we have a monthly training day. We shu…
How To Understand And Optimize AdWords Search Partners Data
Here at Hanapin, we have a monthly training day. We shut down the office and all the account managers spend the morning researching and learning new tricks and techniques, which we teach to each other later in the afternoon. This month, we spent some t…
Top 10 Trends in Mobile Across Paid, Owned, Earned Media
The expansive growth of mobile traffic in 2013 has led to some major changes and opportunities in the mobile marketing space. With mobile showing no signs of slowing, here are the 10 trends to watch across paid, owned, and earned media.
Search In Pics: SEO Ranking Cake, Google Christmas Carols & Glass Holiday Card
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. SEO Cake For Ranking Number One: Source: Google+ Google Toy Making Party:…
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Link Building 2013: Looking Back At This Year’s Top Link Week Columns
With each passing year, search engine algorithms grow increasingly sophisticated in their ability to identify (and penalize) spammy links. Among other things, this year marked the fourth and fifth releases of Google’s spam-filtering Penguin update (Penguin 2.0 and 2.1, respectively)….
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Google’s Matt Cutts Tells Webmaster The Penguin Algorithm Is Impacting Rankings
It seems like Google is on a trend of telling webmasters which algorithms are impacting their site the most, at least in a negative way…
Johannes Kepler German Astronomer Celebrated With Google Doodle
On select Google home pages, you will see a special animated GIF Doodle, Google logo, for the 442nd birthday of the life of Johannes Kepler. Johannes Kepler was a astronomer, astrologer and mathematician who was born on December 27, 1571 in Weil der …
Google’s Matt Cutts: Don’t Copy Wikipedia Content & Expect To Rank Well
A Google Webmaster Help has Google’s head of search spam, Matt Cutts, giving advice to a webmaster. The advice, don’t copy content from Wikipedia and expect to rank well.
The truth is…
Google’s Matt Cutts: Expired Domains With Penalties Last For…
We know manual actions expire but what about algorithmic actions, do they expire?
When you pick up a new domain name, you now need to look to see if it had a bad history. We know expired domains can either benefit you, do nothing for you, or seriously …
Reduce Bounce Rate: 20 Things to Consider
Reducing the bounce rate on pages that have the highest volume of traffic from your highest converting sources means more engaged visitors and a greater chance of conversion. Here are 20 considerations for reducing your bounce rate.
SearchCap: The Day In Search, December 26, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Bid Management And Account Structure Mistakes To Avoid On my one-year anniversary of working as an AdWords …